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Monthly January 2018
How To Choose The Right Accounting Firm For Your Business

If you run a small business then it’s important to hire an accountant to help you. Even if you have a good head for figures, the time that doing the accounts will take up is valuable time that you could be spending on other elements of the business. Therefore, you should look into hiring an accountant as soon as you can, so that you’re not suddenly having to look for one without being able to do all the important groundwork first. There are certain things that need to be considered before you start paying an accountant, and we will go through them here.

Location

In the past, it was essential that a company accountant was located near to the company’s office. They had to be able to visit when they needed to, to go through files and papers. Today, however, location isn’t necessarily a factor that will make a difference. There is cloud accounting and online discussions that can be used instead of physically having to be in close proximity. This can make your search for the best accountant for your business much easier, as you are not limited by location, although you will need to ensure that they understand the specific tax laws that relate to your business and your geographical area. If, however, you like the idea of someone coming to your place of work and being able to ask you questions face to face, then you will need to look more locally; you will also need to ensure that the accountant works in this manner, as it is becoming more and more unusual. Before choosing an accountant, you will need to have this decision firm in your mind.

Certified Accountant

Accountants are regulated by professional bodies. These bodies also provide qualifications and maintain professional standards, so finding an accountant who adheres to these standards, and who has these qualifications is important. If something does go wrong, you as a business owner will have some recourse to complain, and potentially take things even further, to court if necessary. If you have narrowed down your search to a small number of accountants then you should look into what specific qualifications they have. They should have a degree, plenty of experience, and of course the certification as well. When it comes to accountants, it is worth hiring the best you can afford right at the start, as it will serve you well and potentially save you a lot of money down the line.

Expertise

However you go about searching for an accountant, you should engage someone with the relevant expertise to work in your business. Not only should they have experience working in a business of a similar size and with a similar turnover to yours, but you’ll also ideally want someone who has worked in a business in a similar sector too. There are many different quirks and changes in tax laws that can affect specific businesses, so hiring an accountant who will already know about any changes, or be able to access the information, can save you time and money. An accountant who understands the unique needs of your business is all-important. You might also want to consider whether the accountant has worked with businesses that are bigger than yours. That way, if and when you do grow, you will be able to keep your trusted accountant with you.

Word Of Mouth

As with anything, word of mouth and a personal recommendation can be the best way to engage any kind of professional services. Ask around your friends and family, ask your business connections and your suppliers, find out who they use and how happy they are with them. Discuss the pros and cons of working with that specific accountant, and talk about how much they are charging. Although discussions like these many not be the most interesting in the world, or the easiest since you will need to talk about money, they are essential. You may find the ideal accountant this way, but remember that engaging an accountant does need to be a personal decision, and shouldn’t be done just because a friend suggests a name. It’s better to take those names and carry out the relevant research before committing to anything.

Software

Most accountants will have their preferred professional tax software to work with. There could be many different reasons for this, and it is entirely their decision. Where it could potentially be an issue is when you are using different software in the day to day running of the accounts. There might be problems when it comes to sharing information, and although there are some programs that allow for exporting and importing data from other systems, it can be a time consuming thing to do. Therefore, find an accountant who uses the same software as you do. If there aren’t very many of them, and it limits your choices, it might be time to ask yourself whether the program you are using is outdated, or simply not good enough. If this is the case, you should upgrade or change entirely. Again, this is time consuming, but once it’s done it makes organizing your finances and paying your taxes much easier.

Look For Money Savers

Some accountants really don’t do much more than complete your tax return and check through your accounts to make sure everything is as it should be. That’s fine – it’s what you are paying for – but there are other accountants to spend a little more time going through those accounts, and who can find ways to save you money. It might only be a little, but it could be a lot, and so it is something that you will definitely want your accountant to do for you. The accountant should also warn you of any pitfalls when it comes to these offsetting ideas as well. For example, there is a chance that a tax will be levied on your home when you come to sell if it you declare that you are using it as a business premises. There is a lot to consider, which is why hiring an accountant who looks at all aspects from every side is important.

The Best Use Of Time And Money

Unless you secure a fixed price deal, most accountants prefer to work and charge by the hour. Therefore, you may not want to have them do the day to day data entry tasks that need to be completed; these don’t have to be done by someone with accounting qualifications, so if you have an administration assistant, secretary, or office manager, they could do the job and save you money. You could even do it yourself if you set aside a specific amount of time per week to get it done. Make sure you do get it done though, otherwise it’s the kind of job that will just get bigger and more complicated over time, and if that happens you will probably hire an accountant to do it anyway. Having great accounting software can make a difference here; if it is intuitive to use then you will be more likely to do the work. If it is a huge effort, you’ll keep putting it off.

Interview Your Accountant

When you start to reach out for accounting assistant, you’ll receive a number of different offers. Don’t just accept the first one you see, or the one with the best price. It’s important to read through each proposal carefully, taking the time to note all the important parts that will make your life easier, and save you money on your taxes where possible. Once you have done that, you should interview each prospective candidate. This may not be possible to do face to face, but over the phone, or through a video chat, is just as useful. It’s essential that you feel you can work with the person you are hiring. Although you may only be in contact a few times a year, that contact should be polite and not something that either party dreads doing. Better – and more – work will be done if everyone gets on well.

Negotiation

There is no single method that accountants use to work out their fees. You might pay by the hour, on a ‘per job’ basis, or perhaps a monthly retainer. You might even be charged a percentage of your turnover. No matter which way it is done, you should always try to negotiate a better deal. Get written quotations from any accountants you are considering and then compare them carefully. One fee structure might make perfect sense now, but will it still work in your favor when your company grows? Or will you be spending more money than you are happy with? When you have determined what you want to pay, and to whom you want to pay it, you can begin your negotiations. It might be best to use a combined method of paying, or something on a sliding scale. The accountant may not agree to your proposals, so ensure that you have a backup plan should that happen.

4 Ways To Ensure Your Customers Don’t Stop Thinking About You

When you run a business, the last thing you want is for your customers to forget about you. You need to be the first company they think of when they need to buy whatever it is you are selling. How can you keep yourself at the front of their minds, and ensure they never stop thinking about you?

Social Media

Thanks to the leaps and bounds made in today’s technology, social media is now something that everyone has access to. For businesses, having a Facebook page, Twitter account, or Instagram account that is regularly updated with interesting and useful information is a great way to keep in your customers’ minds. Your customers will be checking their social media accounts on a regular basis (studies show that the average person looks at their accounts 46 times a day), so you need to be there, telling them about your great offers or why they should buy your goods and services as much as you can. However, just being on social media is not enough – you need to make sure you’re using the right platform (if your goods appeal to the older generation, Snapchat might not be the best account to open, for example). You also need to be consistent, and update your account every day if you can. Plus you need to interact with your followers.

Emails

Email is an efficient and relatively easy way to send out marketing information to your customers, and ensure that they remember who you are and what you do. Just having information, however, no matter how interesting it may be, is the surest way to get people to unsubscribe from your mailing list. As well as the information, make sure there are discount codes, and giveaways. Make sure that the reader knows they will only get these treats because they are signed up to your emails – they will be more likely to stick with you for more.

Blogging

Blogging is a wonderful way to keep your audience engaged on their terms, which can be the difference between success and otherwise. You get to show off what you know about your industry, or let people know about special offers and so on, but you can also use the blogs as part of your social media strategy. These can be the basis of your posts, making them shareable. Blog regularly and consistently well, and people will come to you when they need advice because they will know you know what you’re talking about.

Be Synonymous

Being synonymous with something is a huge advantage. If you want to see a ballet at Christmas, you immediately look at ticket sales for The Nutcracker. If you need ketchup for your burger, Heinz is the name that comes to mind. Think of the phrase ‘Just do it’ and Nike will be the result. If you can create a brand that becomes synonymous with whatever it is you are selling, then you won’t have to work so hard to obtain new customers. Of course, it’s still important to make an effort, but the hard work will already have been done. This will take time and money, of course, but if you do everything else on this list, you could well get there in the end.

4 Reasons Why Exeter Is Perfect Weekend Getaway

Now that Christmas is over and the new year has started, you may be thinking of a long weekend away somewhere, to brush away the cobwebs and begin 2018 in the right frame of mind. Where better than Exeter for this fantastic getaway? Here are my reasons why Exeter is the perfect weekend getaway.

Walking
If one of your new year’s resolutions was to get fitter and healthier, why not start with a mini-break in Exeter? The area contains 368 square metres of forest and moorland, and is sprinkled with gorgeous villages that are ideal for exploring and discovering. You can get to Dartmoor National Park very easily too, or the Jurassic Coast where you can walk along the cliff paths. Or maybe you’d like a guided walk of the city itself – just book yourself onto one. What’s great about walking in Exeter and its surroundings is that you can take your beloved dog away with you on your break too.

Beaches
Exeter is close to dozens of wonderful beaches. Sidmouth, for example, is known for its clean air, and the lovely pebble beach there leads out to calm water – great for kids. If you prefer sand, then you might want to try Exmouth. It can get busy there, as it’s such a great spot, but if you don’t mind the crowds and want to try your hand at some adventurous water sports, this is the beach for you. If fishing is your thing, Beer Head at Lyme Bay will be perfect for you, as you can watch the fishing boats draw right up onto the sands (there is no harbour). Whatever you’re looking for in a beach, Exeter can offer it to you.

History
Exeter is an amazing place for history buffs. The city has a Norman cathedral which features outstanding Gothic architecture – it’s one of the most popular tourist attractions in the area. The historic quayside is an awe-inspiring mix of historic buildings and contemporary design, filled with boutique shops and independent cafes. You can even visit a museum to find out more about the area; the Royal Albert Memorial Museum and Art Gallery is free to enter and will give you many hours of enjoyment.

Outdoor Pursuits
As well as walking, there are many other outdoor pursuits for you to follow in Exeter. Why not hire a bike and ride out along the gorgeous riversides or along the cliff paths? Prefer something a little more alive? Horse riding is a great way to explore the area around Exeter, and there are plenty of places to book an hour or so, with a guide if you prefer. Or you could try your hand at kitesurfing, sailing, diving (there are many wrecks in Lyme Bay, for example, and with expert help you can dive down to them to explore), or windsurfing.

How To Keep Your eCommerce Site Secure

If you had a physical, brick and mortar store in a shopping centre, for example, you would make sure it was secure. You would have CCTV and high-tech locks. You would have shutters and alarm systems. You would never leave it unattended or accessible to thieves or vandals. A website, however, is often left wide open, allowing those will less than savoury ideas to go in and destroy it, stealing customers’ payment details while they are at it. Your business is ruined, and your customers are put in severe difficulties. How, then, can you keep your website as secure as a store in a shopping centre?

eCommerce Hosting

Spending money on the right kind of hosting for your website is a great start. You will have paid a professional to create your website, make it look wonderful, make it look like somewhere that people want to buy from. Placing that fantastic website on a cheap, unsecure hosting platform is where things can go badly wrong. You wouldn’t buy a top of the range mountain bike or sports car and fit it with cheap tyres, so don’t buy cheap when it comes to secure eCommerce hosting. Look around at the best websites, where people buy high-quality items such as theatre tickets or jewellery, and you’ll get an idea of the kind of hosting company to look into.

HTTPS

Every website URL begins with the letter HTTP (hypertext transfer protocol). If you want your entire site to be secure, change to having HTTPS instead. This used to be reserved for just the payment part of a site, but now you can use it on all your web pages, and that makes it even more secure and safe. In fact, having HTTPS in your URL will even help to boost your search engine rankings, as the more secure your site is, the higher it will appear in searches.

Secure Your Admin Area

Having a secure site that your customers are happy to use is essential, so you need to secure every aspect of your site, including your admin area. Most eCommerce platforms will have a default admin area, which can make hacking your site easy – hackers will be able to guess what your admin details are. Changing the username and ensuring that you have a password that’s difficult to guess will make hackers think twice. Why would they waste their time and effort trying to get into your site when they can easily get into another that hasn’t had the admin details upgraded?

Make Regular Backups

Should the worst happen and you wake up to find that your site has been hacked, what are you going to do? Well, if you have a backup of your site you can at least restore it, and start working again. This will limit any downtime you might have. You will still need to deal with the rest of the problems that a hacker has caused for you, but at least your site will be up and running and you won’t be losing too much revenue.

How To Dress For A Court Appearance

There are many reasons why someone might need to go to court. They might be a witness. They might be a juror. They might be the plaintiff or the defendant. Whoever they are, they need to dress appropriately. Here are some ways to work out your wardrobe for this kind of occasion.

Inspiration

You may not know someone who has been to court – after all, it’s an unusual thing that not many of us will get to experience – but that doesn’t mean you can’t seek inspiration when it comes to the clothing you should wear. Courtroom dramas have been around for decades, and if you pick something modern to take a look at, you’ll see the kinds of things that are suitable for wearing in this kind of situation.

Plain And Simple

Whatever you do, don’t wear anything that is distracting. The jury, the judge, and the lawyers all need to be able to listen to the experts, and everyone needs to concentrate. Any kind of clothing that looks out of place, is too bright, is too garish or ‘avant-garde’ will take their attention away from the person they should be listening to. If that person is you, then you definitely want them to listen to what you’re saying, not looking at what you’re wearing. Although fashion is made to be enjoyed, in a courtroom setting, that is not its function – it needs to be smart and tidy and show authority and responsibility.

Colour Splashes

Although you don’t want to distract anyone with your choice of clothing, wearing dark colours such as black, blue, or grey and then adding just a small hint of colour (perhaps a coloured tie or blouse or a pocket square) will lift the outfit and make it look even more professional and tidy. Just the right amount of colour that isn’t a crazy pattern or too bright will work perfectly, giving you the right air of restraint and reliability.

You Don’t Have To Buy New

It’s always nice to buy new when you can, but when you can’t there are ways to make an older outfit look current and smart. A suit never really goes too much out of style (unless it’s decades old, of course!) and this is a safe bet for a court appearance. Pair it with a smart shirt or blouse and shine up your shoes and you will already be looking great. If possible, make sure that your clothes are dry cleaned, or at least laundered before the big day, and please do iron everything that needs ironing. It’s these little things that really can make the difference.

Shop Carefully

If you are planning to buy a new outfit, then shop carefully. Yes, you’ll need to hunt for something appropriate for court, but if you can also make sure that it’s ideal for other occasions such as work, or job interviews, or going out for the evening as well, then it will save you money and it can be work more than once.

RatesRates

My pricing guidlines

Type of Publication

Type of Work

£

Magazine Writing & research per 1000 400
Magazine Editor per day 250
Magazine Sub-editing per 1000 120
Magazine Fact checking per day 200
Newspaper (regional) Writing & research per 1000 220
Newspaper (regional) Sub-editing per 1000 95
Newspaper (regional) Fact checking per day 200
Newspaper (national) Writing & research per 1000 700
Newspaper (national) Sub-editing per 1000 450
Newspaper (national) Fact checking per day 200
Online/digital media Writing & research per 1000 180
Online/digital media Sub-editing per 1000 95
Online/digital media Fact checking per day 200

MY RATES

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GET IN TOUCH

Please contact me using the information below; I’d love to hear from you.

Phone

07710 611592

My ServicesMy Services

WHAT I CAN DO

Blog Writing

A blog is an essential tool in ensuring your website is seen. I can create regular blog posts that will move you up the rankings and give you a better placement within your industry.

Ghost Writing

Have you ever wanted to write a novel, memoir or short story but don’t have the time? Do you have the ideas, but the words don’t flow? I can help. Contact me for a confidential chat.

Articles

I am happy to carry out research, conduct interviews, and write/edit articles of any length. Contact me for more information about my rates and services.

Web Content

From your home page to your about me details and everything in between, you want a website that has snappy, interesting, high quality content. Let me create it for you.

Sales Letters

If you have a product that you want others to know about, you need a sales letter that is going to get attention – and keep it. I can write that letter for you.

Emails

Are you thinking of starting an email campaign but don’t know what to include? Or perhaps you want to send a special email to that special someone, but you can’t think of the right words. Contact me and we can discuss exactly what I can do to help.

Product Descriptions

Selling products online can be an excellent way of making a business, but if your products sound boring and your descriptions are dull, no one will want them. I’ve written thousands of products descriptions, and I can make your products shine.

Copy Editing & Proofreading

Have you written something that needs that extra level of checking? With my years of experience I can proofread or copy edit your work so that it’s the best it can be.

Social Media Management & Digital Marketing

Getting your digital marketing and social media strategy right is essential. I can provide and implement a social media marketing plan that works for you. Contact me to find out more.

About MeAbout Me

I'm a content writer

Excellent work by Lisamarie, on time, great quality and constant communication. Would not hesitate to recommend and in fact use again as soon as opportunity arises.

Andreas K
Andreas K

Lisamarie was great to work with - she did a fantastic job that completely met the brief and was delivered before the deadline.

Helena W
Helena W

Quick and brilliant, nailed the brief! Will work with her all the time 🙂

Roshni S
Roshni S

Fantastic work A++++

Rob C
Rob C

It was a pleasure to work with Lisamarie, she adjusted to our workflow and process with ease and completed work quickly and effectively.

Geoff J
Geoff J

Lisamarie is a very good writer and is very easy to work with. She reacted well to my guidance and provided me with content I'm very happy to use. I look forward to working with her again soon.

Ola F
Ola F

Great work from Lisamarie, articles are exactly what we wanted

Matthew E
Matthew E

Brilliant work from Lisamarie. I would definitely retain her again and recommend her to others.

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Brad B

REVIEWS

I started writing in my late teens but it was only with the birth of my daughter that I decided to write more seriously, with the aim of publication. Since that decision in 2010, I have had over 40 short stories published in anthologies and magazines.

Find out more about my publications on my Amazon Author Page.

I am the features and online editor for insideKENT and insideSUSSEX magazines.

I am also a freelance writer who has ghost-written hundreds of blog posts, articles, reviews, fiction, and more.

I live with my husband, daughter, and a cat called Cheryl in the Kent countryside next door to a field full of horses.

http://www.facebook.com/lisamarielambwriter

http://www.twitter.com/lisamarie20010

MY STORY

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my diary
Writing: It’s Never Too Late

There is a feeling that steals over me sometimes that I’ve left it too late to be doing this. That I should have started writing earlier in life, a decade earlier, 15 years earlier… If I had, I wonder where I would be now?

And then I remember two things. The first is that I didn’t start writing earlier because I wasn’t ready to. If I had, my writing would not have been of the right standard, and I might have given up after a few rejections. Secondly, I’m not alone. Many writers had other careers first before moving on to new and exciting things.

That’s life.

So here are a few of them to illustrate my point. It’s quite an impressive list.

 

Frank McCourt

Author of the wonderful Angela’s Ashes, McCourt didn’t start writing until he was 65 years old. On top of that, he left school at 13 due to his family’s poverty; he had to start work.

 

EL James

No matter whether you love or hate the Fifty Shades series of books, no one can deny what a phenomenon they became, spawning movies and many copycat versions. EL James was 44 when she began to write these books which began simply as fan fiction.

 

Mario Puzo

Mario Puzo, the father of The Godfather was 33 when he began writing. Whilst that’s not ancient by any means, it is still a lot later than many famous authors – Stephen King was just 12, for example, and F. Scott Fitzgerald was 23.

 

Chuck Palahniuk

The Fight Club author was another of the 33 year old club, picking up the pen to write down his incredible stories in his fourth decade of life.

 

Charles Bukowski

writing

Although Bukowski wrote for most of his life, he didn’t get his big break until he was 49 when he submitted Post Office to a publisher. It was published two years later, and at 51 Bukowski’s life changed forever.

 

Donald Ray Pollock

writing

Donald Ray Pollock had a variety of different jobs in his life, but writer came relatively late. He published a collection of short stories when he was 55, and when he was 58 his debut novel, award-winning The Devil Of All Time, came out.

 

Helen DeWitt

Writing Helen de Witt

Helen DeWitt spent most of her life in academia until she almost had a breakdown and realised she just couldn’t face it anymore. With 100 different novels in fragments around her home, she took some time off just to write – with no interruptions. She would, she said, ‘write until the money ran out’. At the end of that time, she had her impressive novel, The Last Samurai written. She was 44 years old.

 

So there you have it. Many of the writers who are now household names didn’t start writing until they were 30, 40, 50, even 60. And even if they had been writing for longer, being published took the time. So I can relax and enjoy what I’m doing – just write and the rest will follow.

Beating Those Back To Work Blues

It doesn’t matter whether you hate your job with a passion, or whether you have the best career in the world, that feeling of going back to work after a little time off still fills us with dread. It’s back to reality. It’s back to the daily routine. No more home time, no more holiday, no more freedom. The grindstone is waiting, and your nose has to be put right back on it.

Ouch.

No wonder we all get a little sad about the prospect of heading back to the office.

But guess what? There are ways to combat this terrible feeling and get straight back into the swing of things without too much distress…

back to work blues

 

Why Are You Feeling Like This?

That’s an important question. Ask yourself why you are feeling so down about going back to work, and you might get a surprising answer, but one that will help you make some decisions, and help you feel happier about things too.

It could just be that you’ve enjoyed your time off and the idea of having to go back to the office (or wherever) and get your brain in gear doesn’t appeal. And that’s perfectly normal. But a few hours – or even minutes – into your first day, and for the majority of people that’s all forgotten and you’ll wonder what you were worried about in the first place.

For some, however, it’s a deeper problem than simply enjoying a bit of freedom. Could there be something about your job (perhaps even the job itself) that you dislike enough to make you not want to go back at all? If this is more than just a form of the Sunday evening fear, it’s time to take stock. If you’re not enjoying your job, you might consider moving on. If not immediately, then at some point, once you’ve done all the sums and weighed up the pros and cons of it all. There is no point in going to work for eight (ish) hours a day if it’s not something you like. There are many forms of deathbed regrets, and working too hard in the wrong place ranks right up there at the top.

You might even consider starting your own business.

If it is one aspect of the job that is making you miserable, why not speak to your boss? They might be able to help, and it could turn out that it wasn’t such an issue after all once it’s out in the open.

 

Have You Made A Work Plan?

If the feeling of dread doesn’t dissipate after a little while, if it’s there every morning and you’re coming home more downhearted every day, you know what you need to do. Finding a new job isn’t something that can necessarily happen overnight, especially when you’ve got commitments and a family to provide for. So make a plan. Give yourself a time frame to get it completed by (three months is a good one – just long enough to feel comfortable, but short enough that you have to get on straight away). Create targets to meet along the way such as applying for a certain number of jobs each week, or tidying up your CV by a specific date. You might even want to invest in some evening classes to top up your skills.

back to work blues

 

Me, Me, Me

If your job isn’t the problem and you’re happy doing what you do, where you do it, and the people with whom you work, then it could be a problem within yourself. If you’re not feeling 100 percent, book an appointment with your GP and chat to them about what ails you. It could be a physical problem (lack of sleep, a weight issue, general aches and pains), or it could be a psychological one (anxiety, stress, depression, for example). Either way, it’s good to discuss these matters and hopefully do something about them once and for all. As soon as you fix your body and mind, everything else will fall into place.

back to work blues

And for those who are simply feeling a little run down, you need to schedule some me time. Book a fancy spa day, go for a long walk on your own, read a good book, watch a terrible movie, it doesn’t matter as long as you can relax and zone out for a while. When you come back down to the real world you’ll hopefully be feeling a whole lot better for it.

How To Write A Cover Letter

When you apply for a job, no matter what it might be, you will often be asked to send not only your CV but a cover letter as well. Even if you aren’t asked for one, sending a cover letter is always a good idea; it certainly can’t hurt, and it might just make your application stand out above someone else’s.

The cover letter is all about giving the employer more information about you than your CV – no matter how interesting and varied it might be – can do. It’s an insight into who you are, rather than what you can do and how long you’ve been doing it. And when an employer has to read many CVs to fill just one role, giving them more information to show them that you can do what they need you to do is important.

Here are some tips on how to write a cover letter that will get noticed.

Make It Specific

Once you’ve written your cover letter, you can re-use it time and again when you apply for jobs, to a point. It’s important to not just copy and paste the exact same letter every time. Instead, you should change it for each job you apply for so that it is much more specific. Although this will take extra time, it is worth doing – it will show the employer that you have read the job description properly, and that you understand what the role requires. You may also want to include some details about why you want to work for the company you are applying for, and show that you know who they are.

cover letter lightbulb moment

As well as this, it will help you determine whether or not the job really is what you are looking for. Since you will have to read the advert for the job more closely, you will be able to make sure you are comfortable in applying for the position. If you aren’t, move on to the next job. If all checks out, then send your CV and cover letter to the employer.

Write A Great First Paragraph

Just as an employer is going to read a lot of CVs, they are also going to read a lot of cover letters (although not as many, as some people just don’t bother with them, which is always a mistake). So you need yours to stand out. The best way to do this is to make sure you have a great first paragraph.

Start with a strong statement right at the start that tells the potential employer that you are pleased to be able to apply for the job. Mention the role’s title, and the company’s name. Then go on to explain why you are applying; what is it about the job that excites you? What is it about the company that makes you want to work there? If you can, try to match your tone with that of the company (you can check the website for this – are they casual? Formal? Conversational?).

Why You?

One of the most important elements of the cover letter you’re writing is the part where you explain why you are the best candidate for the position. Although your skills should be listed out in your CV, adding them into your cover letter in a more specific way can really cement the idea that you are the person who should be hired in the employer’s mind. Go into a little more detail than your CV allows; this will give the employer a good idea of who you are and what you can do, but it will also help you to prepare for the interview when it comes. It will help you to remember past successes and will put them at the forefront of your mind.

cover letter hired handshake

Finishing Up Your Cover Letter

To finish the letter, you should summarise why you are the ideal candidate for the job, and try to write it in one sentence.

This is the ideal time to invite the employer to get in touch with you; show that you are confident in your abilities and your fit for the job without being arrogant or cocky.

Finally, think about how you are going to sign the letter. Something like ‘cheers’ could be seen as too informal. ‘Yours faithfully’ or ‘yours sincerely’ might be accurate but too formal. ‘Best’ or ‘best wishes’ may be something you would write to a loved one, rather than a potential employer. Although how you sign off might not seem important, it is the last impression you leave with your potential new employer, so it is worth taking time over.

Get In Touch

If you need a little help writing your cover letter, please get in touch – it’s one of the many writing services I provide.

Ghostwriting Services – I Can Help

Ghostwriting services… Did you know I’m a ghostwriter?

I’m currently writing two stories for different clients – one is a cosy mystery and the other is a paranormal adventure! They are both very happy with the way the plots and characters are turning out.

If you need anything written, whether it’s a novel, blog, article, or anything else, please don’t hesitate to get in touch.

ghostwriting services

Why Do We Say That? Language And Its Origins

The origin of phrases can be absolutely fascinating. We use them on a daily basis, but not many of us ever stop to wonder why – why the words we say are part of our language, and what they really mean. Here are a few great examples of that – and their origins.

Don’t Throw The Baby Out With The Bath Water

Back in Victorian times, the practice for bathing was for the ‘man of the house’ to bathe first, then the wife, then the children in order of birth. Therefore, the baby would be last in the queue. By this time, so it is said, the water would be so dirty (people only tended to wash once a month) that it was entirely possible (apparently) to lose someone in it. Hence, when emptying the bathtub, the baby might be thrown out too!

 

Raining Cats & Dogs

When the majority of houses had thatched roofs, they were made by literally piling straw up – there was no wooden structure underneath. Now, due to straw being nice and warm, a lot of animals used to climb up and live in there, or at least sleep in there when it was chilly. But, when it rained the straw became slippery, and the larger animals (such as cats and dogs) would be washed right out. It would therefore be ‘raining cats and dogs’.

Bringing Home The Bacon/Chewing The Fat

If you were doing well in your profession, you might have been able to afford some bacon to go with your diet of (mainly) vegetables. If you could literally bring home the bacon, you would most likely hang it up to show it off hen guests came round. And because it was pretty expensive and a rarity to have it, it would be used sparingly. When friends came over for a chat, the fat would be cut off first, chopped into small pieces and handed out. You would ‘chew the fat’ with friends.

 

A Wake

Holding a wake for someone who has passed away has become something of a tradition, but it has a very practical origin. Whiskey and ale was served in pewter cups which contained lead, and this could have the effect of knocking someone out for two or more days. They might even be thought to be dead. But before arranging the burial, mourners would hold a wake – sitting around the ‘body’ with food and drink to keep watch in case the deceased woke up.

Dead Ringer/Saved By The Bell/Graveyard Shift

People were just not that great at knowing whether someone had actually died or were just pretty unwell. Premature burials were a definite thing. So rather than the trauma of worrying about burying someone alive, a bell would be attached to a piece of string, which would be attached in turn to the body. The bell would remain above ground, and, if the person in the coffin awoke, the bell would ring. They were known as ‘dead ringers’ who had been ‘saved by the bell’. And who would hear the bell ringing? It would be the person whose job it was to sit in the graveyard, on the graveyard shift, to listen out for it.

 

So there you have it; language is a fascinating thing. I wonder what phrases the people of the future will use that relate to us right now?

Due To Overwhelming Demand Neil Oliver Brings His UK Tour To Bromley This November

Due to overwhelming demand, Neil Oliver, archaeologist, historian, author and presenter of the TV series Coast, brings his hugely successful theatre tour The Story Of The British Isles in 100 Places to the Churchill Theatre in Bromley on Tue 19 November.   Neil who will be sharing his love of Great Britain and Ireland with audiences on this leg of the tour – first took to the stage in 2018 with a 38-date tour which coincided with the publication of his book of the same name.

credit: Grant Reed

Neil was appointed as President of the National Trust in Scotland in 2017 and is also known for his television series A History of Scotland and Vikings.   Whilst filming Coast Neil “fell in love all over again with the British Isles.  From north to south, east to west it cradles astonishing beauty.   The human story here is a million years old and counting.” Oliver comments.

Born in Renfrewshire in Scotland Neil Oliver studied Archaeology at the University of Glasgow and freelanced as an archaeologist before training as a journalist.  In 2002 he made his television debut with BBC Two’s Two Men in a Trench which featured Oliver and his close friend Tony Pollard visiting historic British battlefields. Since that time he has been a regular on our screens.

Discussing the tour Neil commented “Everything makes more sense when you study history. The more history you read, the less judgemental you become. All the things that are happening now have happened before. Countries reach a high point, and then they go through low points. That’s all explained by history. Like everyone else, politicians can have a better understanding of what’s happening by appreciating that there are patterns in history”.

The Story of the British Isles in 100 Places will give audiences the opportunity to share Oliver’s enthusiasm and unique perspective of British and Irish history.  In his amusing and entertaining way Neil Oliver will explain what it all means to him and why we need to cherish and celebrate our wonderful countries.

Neil Oliver: The Story of the British Isles in 100 Places

Churchill Theatre Bromley

Tue 19 November 2019

BOOK NOW

Churchill Theatre, High Street, Bromley, BR1 1HA

churchilltheatre.co.uk

Box Office: 020 3285 6000

tickets@churchilltheatre.co.uk

Theatre Review: Murder, Margaret & Me at The Churchill, Bromley

Agatha Christie… who was she really? Famed for her murders (in print, of course) and in particular for two of the most famous literary creations in history – Hercule Poirot and Miss Jane Marple – her name is known the world over. But who was she? It is this question that is at the heart of Murder, Margaret & Me, a fantastic, funny, dark, heart-breaking play by Philip Meeks.

credit Craig Sugden

Although the main story of the play revolves around two legends meeting, slowly becoming friends, and unravelling one another’s secrets, it begins with Agatha Christie. It has to. She, after all, made it all happen. Yet at this point in her career she has become ‘a brand’. She is losing her name (and herself) thanks to the demands of the tax man, and it scares her. It is forcing her agree to making her beloved Miss Marple into a motion picture, heaven forfend, and – worse still – rather than the birdlike, diminutive Miss Marple of her imagination, it is screen legend Margaret Rutherford, a large and loud lady known for her eccentricity and comedic turns, who is taking on the role (albeit reluctantly – murder is, after all, a sordid business). Why is she doing it? The tax man, of course.

So this is the set up of Murder, Margaret & Me. Two older women forced to become colleagues due to money, both doing something they never thought they would.

And then comes the murder. And the mystery. And, perhaps inevitably, Jane Marple is on the scene. Literally. She hovers over everything, never quite explained, a figment of both women’s imaginations perhaps, and it is in ‘The Spinster’ that they finally agree. They both know what Marple should be like, what she would say, how she would look, and it could indeed be this spectre at the feast (a gentile one who misses nothing and knows everything) that brings them together, pushes them apart, and then makes them friends once more.

Both women have a secret, you see, and neither wants the other to know about it. The difference between them is that Margaret Rutherford is quite happy to know nothing of what happened when Agatha Christie disappeared for 11 days in 1926, whereas Christie is unable to let go of the mystery surrounding Rutherford’s family and its dark past.

credit Craig Sugden

I know a lot about Agatha Christie. I have read the books, seen the films, the plays, the television series… so a lot of what was revealed about her was no surprise (although very nicely done; Lin Blakley does the famous writer justice), but I had no clue about Margaret Rutherford other than she played Miss Marple and that Christie wasn’t overly impressed with the idea at the start. Now, thanks to the play and to Sarah Parks’ impeccable performance, I want to know more. Much more. How could this legend of stage and screen, this tragic heroine in real life, have passed me by? This is the power of Murder, Margaret & Me – it has opened up new worlds and I have to explore them now.

Special mention must also go to The Spinster (who needs no introduction) who manipulates and pushes and pulls our two ladies in the direction they are meant to go in. Played by Gilly Tompkins, she is the Miss Marple we all know and love.

See Murder, Margaret & Me at The Churchill Theatre, Bromley, until 28th September: https://churchilltheatre.co.uk/Online/tickets-murder-margaret-me-bromley-2019

Revealed: Brits’ most desired smart bathroom technology #ad

83% of Brits’ desire a self-cleaning toilet!

66% of Brits’ want mood lighting fitted in their bathtub.

69% of Brits’ dream of digital controls for precise temperature, spray and timing in their shower.

Sanitising bathroom accessories tops list of bathroom technologies homeowners are dying to try!

A good lather and soak in the bath is the perfect antidote to stress, which is why more and more of us are turning to our powder room as a place to relax and unwind.

Accordingly, homeowners are seeking technologies to heighten their bathroom experience, taking lavatories, restrooms and water closets from humble necessity to the highlight of the home.

Interested in learning more about the relationship between homeowners and the latest smart bathroom technologies available, bathroom and shower experts Showerstoyou.co.uk surveyed 1,424 British proprietors to identify the tech features that most appeal to them.

It may come as no surprise when it comes to the toilet, homeowners most desire a self-cleaning feature (83%), followed by a self-deodoriser function (55%) and the ability to generate a heated seat (31%.)

69% of Brits are vocal about digital controls for precise temperature, spray and timing as the tech trend they most desire in the shower, followed by mood lighting (55%) and built-in sound – ideal for those that enjoy a shower-sing-along – at 48%.

Similarly, mood lighting (66%) tops the list of features British homeowners would most like to see fitted in their bathtub, followed by a built-in scented mist dispenser (62%) and a built-in heated backrest (41%); perfect for those sumptuous soaks.

In terms of general bathroom tech, a vast majority of Brits’ surveyed by Showers to You selected temperature control/thermostat smart control as the “general” feature they would like to see in their bathroom – at 62%.

Water conservation technology came second (41%); highlighting homeowners are becoming increasingly environmentally conscious within their homes; a trend which will likely ascend.

Wall-mounted, touch-panel interface was voted the third most-desired general smart bathroom technology (34%.)

The 5-bathroom technologies homeowners dream of trying:

Elsewhere in the bathroom tech universe, emerging technologies are tempting homeowners everywhere with the promise of sanitising, warming (and cooling), health-conscious solutions! Fairly new to the market, oftentimes underpinned by a hefty price tag, these technologies aren’t commonplace essentials… Yet!

Showerstoyou.co.uk asked homeowners which of these emerging technologies they’d most like to try in the future. Here’s the top 5:

  1. Sanitising bathroom accessories – 59%

Gadgets that use UV light to disinfect items like damp towels – leaving them fresh, fluffy and clean!

  1. Warming drawers – 52%

Think heated towel rack but in drawer form! The perfect place to store towels, robes and slippers.

  1. Fitbit Wi-Fi scales – 48%

An advanced set of scales, which track weight, lean mass, body fat and more – and sync data wirelessly and automatically to your Fitbit account!

  1. Virtual reality showers – 45%

This feature enables homeowners to project serene scenes – such as the beach, jungle or somewhere peaceful – within the washroom.

  1. Cooled cabinetry – 28%

Essentially refrigerated bathroom cabinets, which allow you to keep medicines cool (should you wish to), as well as store drinks!

 Credit https://www.showerstoyou.co.uk/

The Deep, Dark Woods

I write all sorts of things; flash fiction, poetry, short stories, novels… And these pieces of writing are in various genres; horror, romance, children’s, literary fiction, mystery… With over one hundred different projects, either completed or in process, I like to think that I’ve managed not to repeat myself when it comes to plot and characters.

I try not to anyway.

But there is one thing that I do mention a lot, and I’m completely aware of it. It’s not always intentional (although at times it is integral to the plot), but whether I mean it to be there at the start of a story or not, ‘the woods’ often pops up.

What do I mean? I mean actual, literal woods. Deep, dark places full of trees and animals and scary things. Or peaceful places full of beauty and clearings of dappled sunlight and twinkling, tinkling streams that lead on to adventure.

woods

I love to read about them. When I was younger, The Faraway Tree was one of my all-time favourites, and the two poems that are stuck on the wall by my writing desk are “The Listeners” by Walter de la Mare, and “The Road Not Taken” by Robert Frost.

I love to write about them too. Sometimes my stories are set within the trees. My children’s horror entitled The Waldgeist of Wanderal Woods, focuses the entire story in the magical world below a lush, green, leafy canopy. Another of my short stories is called “The Woods Today”, and is about a rather nasty teddy bears picnic. And another, “Miles To Go” details the shock and confusion of a man who awakes naked in a snowy wood.

Equally, some of my stories just touch on the woods. In “Fairy Lights” the protagonists camp by the edge of a wood, not daring to enter. “One Man and His Dog” has the eponymous man looking towards the woods, but eventually going in the other direction. “Careful of the Castle” involves a woman sitting on a hot, sandy beach; but she wishes she was wandering through the shaded woods of her home town.

There is something so fascinating, so elemental, so mysterious and exciting about woods, inside or out, that I find myself drawn to them. Of course, it helps that I’ve lived near one for almost all of my life. Or rather, near a few of them. The very first house I can remember backed onto woodland. I have a distinct memory of playing in the garden, sitting on a swing that my dad made and which hung from a big old apple tree, and staring, hard, hard, harder, over the back fence and into the woods. I wanted to see something move. I never did, unless wind-waving leaves counted.

woods

A few years later we moved, and this time the garden was bigger, and at the bottom of this one was a large meadow on which horses roamed. That was nice. That was fine. But it was what was beyond the meadow, just on the horizon, that delighted me – a patch of trees that I was happy to call a wood. I even climbed over the back fence on a few occasions and ran across the field, dodging manure, to reach the trees. But fear of what (or whom?) I would find forced me back home. I never did go in.

And then I found a reason to go into the woods. The geocaching adventures I go on now mean that I have to enter the trees and I have to search amongst them. Now I love the woods even more.

Flash Fiction: Soft Snowflakes

Soft Snowflakes

Soft snowflakes began to fall. “How funny,” she thought, “that winter should come on the very day my heart began to melt.”

“How funny,” she thought, “that winter should come at all.” She pondered this as she sipped her warming wine and tried to ignore the hunger pangs that accompanied every swallow. She couldn’t remember the last time she’d eaten. Not today. Not even yesterday. The day before? Possibly. If that was the day she had left the hospital then definitely. But that could have been a week, a month, a year ago. It seemed to her that she had been sitting in this window seat waiting for the snowflakes, drinking wine and tucked up against the world for decades. For centuries. For eternity.  Little wonder, then, that she was feeling light-headed.

There was a sound, but she couldn’t place it. It was familiar, like a well-used door opening or a creaky stair being stepped on. A comforting sound. A safe sound. A loved sound. And that sound, and her knowing that she would soon hear it no longer, made her suddenly weep. She lowered her head to her raised knees and sobbed for the sadness of it all, for the unfairness. Her wine glass dropped, the red liquid cooling and spreading along the cushion she had re-upholstered herself in happier days.

snowflakes

The sound came again and she knew it through her grief. It was her husband’s key in the lock. Her melting heart, dwindling and dripping away, bit by bit, made an effort to pound harder, but failed. His key in the lock. It wasn’t possible, of course she knew that. She had left him, all those eons ago, dead from a heart attack. She had left him in the hospital, alone, and she had returned home, alone. And she was still there, and he was still there. Nothing had changed. But that sound…

She didn’t, as many would, rush to the door, fling it open and find nothing. She didn’t move at all. She reached down, picked up the almost empty bottle and refilled her glass. She watched the snow fall and listened as her heart melted.