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Monthly January 2018
How To Choose The Right Accounting Firm For Your Business

If you run a small business then it’s important to hire an accountant to help you. Even if you have a good head for figures, the time that doing the accounts will take up is valuable time that you could be spending on other elements of the business. Therefore, you should look into hiring an accountant as soon as you can, so that you’re not suddenly having to look for one without being able to do all the important groundwork first. There are certain things that need to be considered before you start paying an accountant, and we will go through them here.

Location

In the past, it was essential that a company accountant was located near to the company’s office. They had to be able to visit when they needed to, to go through files and papers. Today, however, location isn’t necessarily a factor that will make a difference. There is cloud accounting and online discussions that can be used instead of physically having to be in close proximity. This can make your search for the best accountant for your business much easier, as you are not limited by location, although you will need to ensure that they understand the specific tax laws that relate to your business and your geographical area. If, however, you like the idea of someone coming to your place of work and being able to ask you questions face to face, then you will need to look more locally; you will also need to ensure that the accountant works in this manner, as it is becoming more and more unusual. Before choosing an accountant, you will need to have this decision firm in your mind.

Certified Accountant

Accountants are regulated by professional bodies. These bodies also provide qualifications and maintain professional standards, so finding an accountant who adheres to these standards, and who has these qualifications is important. If something does go wrong, you as a business owner will have some recourse to complain, and potentially take things even further, to court if necessary. If you have narrowed down your search to a small number of accountants then you should look into what specific qualifications they have. They should have a degree, plenty of experience, and of course the certification as well. When it comes to accountants, it is worth hiring the best you can afford right at the start, as it will serve you well and potentially save you a lot of money down the line.

Expertise

However you go about searching for an accountant, you should engage someone with the relevant expertise to work in your business. Not only should they have experience working in a business of a similar size and with a similar turnover to yours, but you’ll also ideally want someone who has worked in a business in a similar sector too. There are many different quirks and changes in tax laws that can affect specific businesses, so hiring an accountant who will already know about any changes, or be able to access the information, can save you time and money. An accountant who understands the unique needs of your business is all-important. You might also want to consider whether the accountant has worked with businesses that are bigger than yours. That way, if and when you do grow, you will be able to keep your trusted accountant with you.

Word Of Mouth

As with anything, word of mouth and a personal recommendation can be the best way to engage any kind of professional services. Ask around your friends and family, ask your business connections and your suppliers, find out who they use and how happy they are with them. Discuss the pros and cons of working with that specific accountant, and talk about how much they are charging. Although discussions like these many not be the most interesting in the world, or the easiest since you will need to talk about money, they are essential. You may find the ideal accountant this way, but remember that engaging an accountant does need to be a personal decision, and shouldn’t be done just because a friend suggests a name. It’s better to take those names and carry out the relevant research before committing to anything.

Software

Most accountants will have their preferred professional tax software to work with. There could be many different reasons for this, and it is entirely their decision. Where it could potentially be an issue is when you are using different software in the day to day running of the accounts. There might be problems when it comes to sharing information, and although there are some programs that allow for exporting and importing data from other systems, it can be a time consuming thing to do. Therefore, find an accountant who uses the same software as you do. If there aren’t very many of them, and it limits your choices, it might be time to ask yourself whether the program you are using is outdated, or simply not good enough. If this is the case, you should upgrade or change entirely. Again, this is time consuming, but once it’s done it makes organizing your finances and paying your taxes much easier.

Look For Money Savers

Some accountants really don’t do much more than complete your tax return and check through your accounts to make sure everything is as it should be. That’s fine – it’s what you are paying for – but there are other accountants to spend a little more time going through those accounts, and who can find ways to save you money. It might only be a little, but it could be a lot, and so it is something that you will definitely want your accountant to do for you. The accountant should also warn you of any pitfalls when it comes to these offsetting ideas as well. For example, there is a chance that a tax will be levied on your home when you come to sell if it you declare that you are using it as a business premises. There is a lot to consider, which is why hiring an accountant who looks at all aspects from every side is important.

The Best Use Of Time And Money

Unless you secure a fixed price deal, most accountants prefer to work and charge by the hour. Therefore, you may not want to have them do the day to day data entry tasks that need to be completed; these don’t have to be done by someone with accounting qualifications, so if you have an administration assistant, secretary, or office manager, they could do the job and save you money. You could even do it yourself if you set aside a specific amount of time per week to get it done. Make sure you do get it done though, otherwise it’s the kind of job that will just get bigger and more complicated over time, and if that happens you will probably hire an accountant to do it anyway. Having great accounting software can make a difference here; if it is intuitive to use then you will be more likely to do the work. If it is a huge effort, you’ll keep putting it off.

Interview Your Accountant

When you start to reach out for accounting assistant, you’ll receive a number of different offers. Don’t just accept the first one you see, or the one with the best price. It’s important to read through each proposal carefully, taking the time to note all the important parts that will make your life easier, and save you money on your taxes where possible. Once you have done that, you should interview each prospective candidate. This may not be possible to do face to face, but over the phone, or through a video chat, is just as useful. It’s essential that you feel you can work with the person you are hiring. Although you may only be in contact a few times a year, that contact should be polite and not something that either party dreads doing. Better – and more – work will be done if everyone gets on well.

Negotiation

There is no single method that accountants use to work out their fees. You might pay by the hour, on a ‘per job’ basis, or perhaps a monthly retainer. You might even be charged a percentage of your turnover. No matter which way it is done, you should always try to negotiate a better deal. Get written quotations from any accountants you are considering and then compare them carefully. One fee structure might make perfect sense now, but will it still work in your favor when your company grows? Or will you be spending more money than you are happy with? When you have determined what you want to pay, and to whom you want to pay it, you can begin your negotiations. It might be best to use a combined method of paying, or something on a sliding scale. The accountant may not agree to your proposals, so ensure that you have a backup plan should that happen.

4 Ways To Ensure Your Customers Don’t Stop Thinking About You

When you run a business, the last thing you want is for your customers to forget about you. You need to be the first company they think of when they need to buy whatever it is you are selling. How can you keep yourself at the front of their minds, and ensure they never stop thinking about you?

Social Media

Thanks to the leaps and bounds made in today’s technology, social media is now something that everyone has access to. For businesses, having a Facebook page, Twitter account, or Instagram account that is regularly updated with interesting and useful information is a great way to keep in your customers’ minds. Your customers will be checking their social media accounts on a regular basis (studies show that the average person looks at their accounts 46 times a day), so you need to be there, telling them about your great offers or why they should buy your goods and services as much as you can. However, just being on social media is not enough – you need to make sure you’re using the right platform (if your goods appeal to the older generation, Snapchat might not be the best account to open, for example). You also need to be consistent, and update your account every day if you can. Plus you need to interact with your followers.

Emails

Email is an efficient and relatively easy way to send out marketing information to your customers, and ensure that they remember who you are and what you do. Just having information, however, no matter how interesting it may be, is the surest way to get people to unsubscribe from your mailing list. As well as the information, make sure there are discount codes, and giveaways. Make sure that the reader knows they will only get these treats because they are signed up to your emails – they will be more likely to stick with you for more.

Blogging

Blogging is a wonderful way to keep your audience engaged on their terms, which can be the difference between success and otherwise. You get to show off what you know about your industry, or let people know about special offers and so on, but you can also use the blogs as part of your social media strategy. These can be the basis of your posts, making them shareable. Blog regularly and consistently well, and people will come to you when they need advice because they will know you know what you’re talking about.

Be Synonymous

Being synonymous with something is a huge advantage. If you want to see a ballet at Christmas, you immediately look at ticket sales for The Nutcracker. If you need ketchup for your burger, Heinz is the name that comes to mind. Think of the phrase ‘Just do it’ and Nike will be the result. If you can create a brand that becomes synonymous with whatever it is you are selling, then you won’t have to work so hard to obtain new customers. Of course, it’s still important to make an effort, but the hard work will already have been done. This will take time and money, of course, but if you do everything else on this list, you could well get there in the end.

4 Reasons Why Exeter Is Perfect Weekend Getaway

Now that Christmas is over and the new year has started, you may be thinking of a long weekend away somewhere, to brush away the cobwebs and begin 2018 in the right frame of mind. Where better than Exeter for this fantastic getaway? Here are my reasons why Exeter is the perfect weekend getaway.

Walking
If one of your new year’s resolutions was to get fitter and healthier, why not start with a mini-break in Exeter? The area contains 368 square metres of forest and moorland, and is sprinkled with gorgeous villages that are ideal for exploring and discovering. You can get to Dartmoor National Park very easily too, or the Jurassic Coast where you can walk along the cliff paths. Or maybe you’d like a guided walk of the city itself – just book yourself onto one. What’s great about walking in Exeter and its surroundings is that you can take your beloved dog away with you on your break too.

Beaches
Exeter is close to dozens of wonderful beaches. Sidmouth, for example, is known for its clean air, and the lovely pebble beach there leads out to calm water – great for kids. If you prefer sand, then you might want to try Exmouth. It can get busy there, as it’s such a great spot, but if you don’t mind the crowds and want to try your hand at some adventurous water sports, this is the beach for you. If fishing is your thing, Beer Head at Lyme Bay will be perfect for you, as you can watch the fishing boats draw right up onto the sands (there is no harbour). Whatever you’re looking for in a beach, Exeter can offer it to you.

History
Exeter is an amazing place for history buffs. The city has a Norman cathedral which features outstanding Gothic architecture – it’s one of the most popular tourist attractions in the area. The historic quayside is an awe-inspiring mix of historic buildings and contemporary design, filled with boutique shops and independent cafes. You can even visit a museum to find out more about the area; the Royal Albert Memorial Museum and Art Gallery is free to enter and will give you many hours of enjoyment.

Outdoor Pursuits
As well as walking, there are many other outdoor pursuits for you to follow in Exeter. Why not hire a bike and ride out along the gorgeous riversides or along the cliff paths? Prefer something a little more alive? Horse riding is a great way to explore the area around Exeter, and there are plenty of places to book an hour or so, with a guide if you prefer. Or you could try your hand at kitesurfing, sailing, diving (there are many wrecks in Lyme Bay, for example, and with expert help you can dive down to them to explore), or windsurfing.

How To Keep Your eCommerce Site Secure

If you had a physical, brick and mortar store in a shopping centre, for example, you would make sure it was secure. You would have CCTV and high-tech locks. You would have shutters and alarm systems. You would never leave it unattended or accessible to thieves or vandals. A website, however, is often left wide open, allowing those will less than savoury ideas to go in and destroy it, stealing customers’ payment details while they are at it. Your business is ruined, and your customers are put in severe difficulties. How, then, can you keep your website as secure as a store in a shopping centre?

eCommerce Hosting

Spending money on the right kind of hosting for your website is a great start. You will have paid a professional to create your website, make it look wonderful, make it look like somewhere that people want to buy from. Placing that fantastic website on a cheap, unsecure hosting platform is where things can go badly wrong. You wouldn’t buy a top of the range mountain bike or sports car and fit it with cheap tyres, so don’t buy cheap when it comes to secure eCommerce hosting. Look around at the best websites, where people buy high-quality items such as theatre tickets or jewellery, and you’ll get an idea of the kind of hosting company to look into.

HTTPS

Every website URL begins with the letter HTTP (hypertext transfer protocol). If you want your entire site to be secure, change to having HTTPS instead. This used to be reserved for just the payment part of a site, but now you can use it on all your web pages, and that makes it even more secure and safe. In fact, having HTTPS in your URL will even help to boost your search engine rankings, as the more secure your site is, the higher it will appear in searches.

Secure Your Admin Area

Having a secure site that your customers are happy to use is essential, so you need to secure every aspect of your site, including your admin area. Most eCommerce platforms will have a default admin area, which can make hacking your site easy – hackers will be able to guess what your admin details are. Changing the username and ensuring that you have a password that’s difficult to guess will make hackers think twice. Why would they waste their time and effort trying to get into your site when they can easily get into another that hasn’t had the admin details upgraded?

Make Regular Backups

Should the worst happen and you wake up to find that your site has been hacked, what are you going to do? Well, if you have a backup of your site you can at least restore it, and start working again. This will limit any downtime you might have. You will still need to deal with the rest of the problems that a hacker has caused for you, but at least your site will be up and running and you won’t be losing too much revenue.

How To Dress For A Court Appearance

There are many reasons why someone might need to go to court. They might be a witness. They might be a juror. They might be the plaintiff or the defendant. Whoever they are, they need to dress appropriately. Here are some ways to work out your wardrobe for this kind of occasion.

Inspiration

You may not know someone who has been to court – after all, it’s an unusual thing that not many of us will get to experience – but that doesn’t mean you can’t seek inspiration when it comes to the clothing you should wear. Courtroom dramas have been around for decades, and if you pick something modern to take a look at, you’ll see the kinds of things that are suitable for wearing in this kind of situation.

Plain And Simple

Whatever you do, don’t wear anything that is distracting. The jury, the judge, and the lawyers all need to be able to listen to the experts, and everyone needs to concentrate. Any kind of clothing that looks out of place, is too bright, is too garish or ‘avant-garde’ will take their attention away from the person they should be listening to. If that person is you, then you definitely want them to listen to what you’re saying, not looking at what you’re wearing. Although fashion is made to be enjoyed, in a courtroom setting, that is not its function – it needs to be smart and tidy and show authority and responsibility.

Colour Splashes

Although you don’t want to distract anyone with your choice of clothing, wearing dark colours such as black, blue, or grey and then adding just a small hint of colour (perhaps a coloured tie or blouse or a pocket square) will lift the outfit and make it look even more professional and tidy. Just the right amount of colour that isn’t a crazy pattern or too bright will work perfectly, giving you the right air of restraint and reliability.

You Don’t Have To Buy New

It’s always nice to buy new when you can, but when you can’t there are ways to make an older outfit look current and smart. A suit never really goes too much out of style (unless it’s decades old, of course!) and this is a safe bet for a court appearance. Pair it with a smart shirt or blouse and shine up your shoes and you will already be looking great. If possible, make sure that your clothes are dry cleaned, or at least laundered before the big day, and please do iron everything that needs ironing. It’s these little things that really can make the difference.

Shop Carefully

If you are planning to buy a new outfit, then shop carefully. Yes, you’ll need to hunt for something appropriate for court, but if you can also make sure that it’s ideal for other occasions such as work, or job interviews, or going out for the evening as well, then it will save you money and it can be work more than once.

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My pricing guidlines

Type of Publication

Type of Work

£

Magazine Writing & research per 1000 400
Magazine Editor per day 250
Magazine Sub-editing per 1000 120
Magazine Fact checking per day 200
Newspaper (regional) Writing & research per 1000 220
Newspaper (regional) Sub-editing per 1000 95
Newspaper (regional) Fact checking per day 200
Newspaper (national) Writing & research per 1000 700
Newspaper (national) Sub-editing per 1000 450
Newspaper (national) Fact checking per day 200
Online/digital media Writing & research per 1000 180
Online/digital media Sub-editing per 1000 95
Online/digital media Fact checking per day 200

MY RATES

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GET IN TOUCH

Please contact me using the information below; I’d love to hear from you.

Phone

07710 611592

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WHAT I CAN DO

Blog Writing

A blog is an essential tool in ensuring your website is seen. I can create regular blog posts that will move you up the rankings and give you a better placement within your industry.

Ghost Writing

Have you ever wanted to write a novel, memoir or short story but don’t have the time? Do you have the ideas, but the words don’t flow? I can help. Contact me for a confidential chat.

Articles

I am happy to carry out research, conduct interviews, and write/edit articles of any length. Contact me for more information about my rates and services.

Web Content

From your home page to your about me details and everything in between, you want a website that has snappy, interesting, high quality content. Let me create it for you.

Sales Letters

If you have a product that you want others to know about, you need a sales letter that is going to get attention – and keep it. I can write that letter for you.

Emails

Are you thinking of starting an email campaign but don’t know what to include? Or perhaps you want to send a special email to that special someone, but you can’t think of the right words. Contact me and we can discuss exactly what I can do to help.

Product Descriptions

Selling products online can be an excellent way of making a business, but if your products sound boring and your descriptions are dull, no one will want them. I’ve written thousands of products descriptions, and I can make your products shine.

Copy Editing & Proofreading

Have you written something that needs that extra level of checking? With my years of experience I can proofread or copy edit your work so that it’s the best it can be.

Social Media Management & Digital Marketing

Getting your digital marketing and social media strategy right is essential. I can provide and implement a social media marketing plan that works for you. Contact me to find out more.

About MeAbout Me

I'm a content writer

Excellent work by Lisamarie, on time, great quality and constant communication. Would not hesitate to recommend and in fact use again as soon as opportunity arises.

Andreas K
Andreas K

Lisamarie was great to work with - she did a fantastic job that completely met the brief and was delivered before the deadline.

Helena W
Helena W

Quick and brilliant, nailed the brief! Will work with her all the time 🙂

Roshni S
Roshni S

Fantastic work A++++

Rob C
Rob C

It was a pleasure to work with Lisamarie, she adjusted to our workflow and process with ease and completed work quickly and effectively.

Geoff J
Geoff J

Lisamarie is a very good writer and is very easy to work with. She reacted well to my guidance and provided me with content I'm very happy to use. I look forward to working with her again soon.

Ola F
Ola F

Great work from Lisamarie, articles are exactly what we wanted

Matthew E
Matthew E

Brilliant work from Lisamarie. I would definitely retain her again and recommend her to others.

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REVIEWS

I started writing in my late teens but it was only with the birth of my daughter that I decided to write more seriously, with the aim of publication. Since that decision in 2010, I have had over 40 short stories published in anthologies and magazines.

Find out more about my publications on my Amazon Author Page.

I am the features and online editor for insideKENT and insideSUSSEX magazines.

I am also a freelance writer who has ghost-written hundreds of blog posts, articles, reviews, fiction, and more.

I live with my husband, daughter, and a cat called Cheryl in the Kent countryside next door to a field full of horses.

http://www.facebook.com/lisamarielambwriter

http://www.twitter.com/lisamarie20010

MY STORY

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my diary
Writing A Story: How To Make Your Story Ideas Stronger

Let’s be honest now; writing a story and thinking up a story idea is not the difficult part of writing. Getting that idea down on the page and making it as strong as it can be… that’s the tricky part. Yet it’s something that you absolutely need to do if you want to make your story shine. Here are some tips on how to make your story idea stronger so that it can be the best version of itself possible.

What’s The Problem When Writing A Story?

Every good story has to have one central premise, and that’s conflict. No matter who is in conflict with whom or what, this element simply has to be there, otherwise you really have no story at all.

writing a story

So… what’s the problem in your story? What’s the big issue when writing a story that is causing your characters pain? What are they trying to get over, or achieve, or make better? Knowing this and making it a bigger part of the overall story so that not a single reader is going to miss it will strengthen your story no end.

Push The Character Further

Don’t be nice to your characters. At least, not all the time. We’re not telling you to go ahead and be George R. R. Martin or Stephen King them all (unless you want to), but they have to have difficulties in their lives otherwise no one is going to want to root for them. The story of a normal man or woman going about their daily business might be written well – it might even be beautiful – but unless there is conflict and unless your characters are pushed as far as you can push them, readers aren’t going to remember your writing once they’re done with it.

What you really need is a character who is just like them, just like the reader, and who has to go through pain and suffering in an effort to resolve (or not) the central conflict. This will be remembered and this will make your story much stronger.

What is the worst thing that could happen to your character? Take that idea and write about how they get over that problem, or how they let it take them down. You can go either way.

Combine Two Unrelated Ideas

Some of the strongest stories are those that are seemingly two completely different ideas thrown together. But what if you took those ideas and combined them into a story that no one had heard before? This is why this idea is so important. It’s why it needs to be considered.

writing a story

Open up a dictionary and find the first word your finger points to. Then do it again in a different part of the book. Take those two words and make a story out of them. Working out how to combine the two ideas will give your idea an added element of strength.

Write What Excites You

Every writer is told to write what they know. That’s fine, but if what you know doesn’t excite you, forget that particular piece of advice about writing a story. Instead, write what thrills you, what fascinates you, what you are truly interested in. You don’t have to ‘know’ it to do that because if you’re truly into whatever it is you’re writing about, you’ll learn what you need to learn.

If you write what excites you, your writing will be stronger and your readers will feel the passion you put into your words.

 

Your Memoir: How To Choose A Great Title

If you are writing a memoir, or hiring a ghostwriter to write one for you, it needs to be an accurate depiction of your life – it should include all the interesting twists and turns, all the mistakes, all the joy, the heartache, the triumph, and successes. It’s such an important book for your family – and potentially a wider audience – to have, that you really should spend a good amount of time coming up with the ideal title.

The title should sum up your life story, while simultaneously inviting the viewer to open the book and plunge into the narrative of your life. Maybe this is why people have trouble thinking of something that really works; it’s a lot of pressure to get it right. It’s a lot of responsibility for the future. Yet it doesn’t have to be. Here are some useful tips about coming up with the perfect title for your memoir so that future generations will want to read it.

Keep It Simple

Within any life, there are going to be plenty of memorable moments, and many of them could form the basis of a title. That’s not a bad way to start thinking about what you’re going to call your memoir, but you must remember to keep it simple. Anything that’s too complicated, too full of puns, too long, or just not understandable isn’t going to entice many people to choose your life story over someone else’s memoir. All things considered, you really want to attract readers, not make them think twice about picking up your book.

memoir

The book’s title should try to record a sense of what your story is about without giving away any surprises that you want the reader to discover for themselves. It should also be kept short and sweet – short titles are much more easily remembered.

Match The Tone

The title of your memoir should also match the tone of the rest of the book. This means that the reader is going to be able to understand just what kind of story you’re telling; is it going to be funny or serious, for example. If your memoir is meant to be inspiring, a funny title won’t convey the right message. If it’s full of amusing anecdotes, a more straight forward title might be confusing. Matching the tone and the title will help to narrow down your choices and will help people be much more aware of the type of book they might be about to read.

Will There Be More?

If you’re planning to write, or have someone write, a second part to your memoir (or even a third or fourth part, come to that) then your title should let readers know there is more. You could, depending on the tone as mentioned above, simply write ‘Part 1’ as a subtitle. Alternatively, you might think of a clever play on words that would lend itself to another book in the same vein.

memoir

Look For Memoir Inspiration

If you are finding it hard to come up with ideas for the title of your memoir, why not look around your local bookshop or online to see what other people have called theirs? Although it’s not a good idea to copy the title word for word, it might give you some inspiration and a push in the right direction.

Remember, when you choose to have a ghostwriter to help you create your memoir you aren’t going to have to work all this out for yourself; I can be with you every step of the way from title to ‘The End’. Get in touch today to find out more.

Creating The Perfect Stay At Home Festival

Missing the tasty street food festival season has to offer? Gousto’s Food stylist Jenny Brown reveals how to recreate a mini version right from your own garden!

With Glastonbury cancelled because of the pandemic, Gousto’s very own Food Stylist Jenny Brown has shared festival-themed food styling tips to help you recreate the summer party feeling at home.

Plus the team at recipe box Gousto have shared six festival-inspired dishes, from vegan burgers to boozy ice-lollies. So what are you waiting for? Grab your wellies, tent… and enjoy!

Here is a taster of the content: 

Festival summer with Gousto

Jenny’s Festival Food Styling Tip:

Forget slaving over a hot grill and create a ‘build-your-own-burger’ bar with just a few ingredients! Whatever you like on your own burger, you can’t go wrong with a burger bar, and they are seriously easy to set up right in your own garden. Grab a few bowls and fill with delicious burger toppings like cheese, onion, pickles and ketchup and let your guests create their own personalised burger.

Festival-inspired recipe: 

Ultimate Vegan Stack Burger

https://www.gousto.co.uk/cookbook/recipes/the-ultimate-vegan-stack-burger

Introducing the ULTIMATE vegan burger. Pile your plant-based brioche buns high with a vegan patty (try Gousto’s for their famous extra juicy vegan patty), melty vegan cheese, a smoky crispy potato rösti, and balsamic onions. Legendary!

I started writing in my late teens but it was only with the birth of my daughter that I decided to write more seriously, with the aim of publication. Since that decision in 2010, I have had over 40 short stories published in anthologies and magazines.

Find out more about my publications on my Amazon Author Page.

I am the features and online editor for insideKENT magazine.

I am also a freelance writer who has ghost-written hundreds of blog posts, articles, reviews, fiction, and more.

I live with my husband, daughter, and a cat called Cheryl in the Kent countryside next door to a field full of cows.

http://www.facebook.com/lisamarielambwriter

http://www.twitter.com/lisamarie20010

3 Reasons To Have A Blog On Your Business Website

A blog is a massively useful way to bring traffic – and therefore potentially new customers – to your website. You can think of a blog as a tool, just as you would any piece of equipment that is absolutely necessary to your business. It’s something that might take time, effort,  and money if you outsource the writing, but it is also something that, when done right, can be looked at as an investment of those things, rather than a waste. Read on to discover exactly why you need to have a blog on your business website.

blog writer

More Traffic

The first thing that a blog means is more traffic to your website. If you are using the right keywords and information, your blog is likely to come up first when someone searches for whatever it is you do, or have written about. If the blog is informative and useful, those same people will not only click through, but they will stay (and the longer they stay, the better it is for your SEO and Google rankings).

Not only that, but once people are aware that you exist – thanks to your blog – they will return to read more. They will browse the rest of your website. They will, hopefully, buy from you. And of course, when you look at the numbers, the more people who come to your site, the more chances you have of making a sale.

Ideal For SEO

SEO – search engine optimisation – is something that you need to consider for your website. Again, this can be outsourced, and if you aren’t confident in doing it yourself this can often be the best way to do it. SEO is how you gain traction in search engine rankings. If you think about how you use a search engine, when the results are given to you it is likely you look at the top of the first page and possibly go no further. If you do keep looking, it is likely you – just like everyone else – will check out the second page and no more.

If you can have your website at the top of the Google rankings, you are more likely to be noticed, and with so much competition around that is a precious thing to be able to do. With a blog, SEO becomes much easier. You can include:

seo blog writer

Be The Expert

A blog will help to prove that you are an expert in your niche as you will be able to show the depth of your knowledge and understanding. If you can put this information into layman’s terms and make it interesting, you are sure to find plenty of new customers.

People will always be happy to buy from someone who clearly knows their product or service very well, and the more you can prove this in your blog the better your sales will be.

The Sinister Left – A Left Hander’s Thoughts

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Recently there was a news story about an Oklahoma teacher who ‘forced’ a 4 year old boy to write with his right hand rather than his left. Investigations are ongoing, but it seems as though the teacher was concerned about associations with left handedness and unlucky or wicked behaviour.

Whilst this may sound strange today, it wasn’t so very long ago that making left handers write with their non-dominant hands was usual in schools. But why was (and, as it now appears, is) being left handed such a problem?

Throughout history, the left side of the body was considered to be a negative influence. In fact, the Latin word ‘sinistra’ meant both ‘left’ and ‘evil’ or ‘unlucky’, so the idea was well ingrained in society. Today, ‘sinistra’ has become ‘sinister’, so the wicked connotations remain. This, along with the idea that the word ‘right’ also means ‘correct’ and ‘proper’, reinforces the belief that anything on the left side had to be influenced by evil in some way.

Superstition has us throwing salt over our left shoulder when we spill it. Why? To blind the devil that sits there. A devil on the left shoulder is counterbalanced by an angel on the right, so turning to the left, using the left side of the body, working with the left in anyway is seen as working or using the devil. Bad stuff indeed. Whereas using the right side of the body is seen as working with the angels, which, of course, is seen as a much better option.

There are always studies going on to discover why some people are left handed and others (the majority of society) are right handed, but as yet there is no conclusive evidence for anything. Maybe one day we will understand, or maybe – as I believe is most likely the case – there is no reason. It just is.

I’m a left hander, and so is my daughter. So far so good for both of us – we’ve not yet met the devil. But I suppose I’ll keep throwing the salt just to make sure…

Roblox Video: A Wolf Or Other

We’re all for trying out new things here are lisamarielamb.co.uk, and when my daughter said she wanted to be a YouTuber playing Roblox, we said okay, why not? Letting children explore new things and have fun hobbies they teach them important skills is crucial, and whether or not her videos do well, she will have gained plenty of knowledge.

So, for your enjoyment, here is Barbie Lamby plays Roblox!

Sleep Week: Lack of Sleep Can Increase Depression Tenfold – Tips to Sleep Better

For Sleep Awareness Week, mental health treatment specialists Smart TMS examine the dangers of sleeping less, and how to combat it

Gerard Barnes, CEO of Smart TMS, discusses the restorative benefits of quality sleep on mental wellbeing and shares tips on how to sleep better. 

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In today’s society, it is now harder than ever to get a good night of sleep. According to the Mental Health Foundation, we are now sleeping 90 minutes less on average than we did less than 100 years ago, with factors such as increased work responsibilities, over-stimulation from phones and laptops, and poor diets causing more and more people to suffer with sleep problems.

However, for those who find it difficult to sleep at night, tiredness and lethargy should be the least of their worries. People who suffer from insomnia are a staggering 10 times more likely to suffer clinical depression and 17 times more likely to suffer with severe anxiety, whilst a recent study carried out at the University of Oxford found that “sleep disruption is a driving factor in the occurrence of paranoia, hallucinatory experiences, and other mental health problems in young adults with an average age of 25”.

Furthermore, not only can a lack of sleep exacerbate underlying mental health issues or even cause them, but it is also associated with greater mood variability, a reduced capacity to manage emotions, and increased levels of impulsive behaviour and inappropriate reactivity. In other words, a lack of sleep leads us to behave more erratically and make poor decisions.

How to sleep better, according to a mental health treatment expert

Gerard Barnes, CEO of mental health treatment specialist Smart TMS, is well acquainted with the issues brought about by a lack of quality sleep.

Since 2015, Smart TMS clinics have been using TMS therapy to effectively treat chronic anxiety, depression, OCD, PTSD and a range of other mental health problems. Now, Gerard discusses the restorative benefits of quality sleep, and shares some tips on how to prepare for a better night’s sleep.

“There are a range of factors that contribute to any mental health problem, and we can never put something like depression or chronic anxiety down to one single issue, but regularly getting good quality sleep is one of the single most potent ways to influence one’s mental health in a positive manner.

Some people who experience a significant lack of sleep may suffer from a sleep disorder which likely requires specific treatment, but for the majority of us, our sleep quality could be dramatically improved by simply making some simple adjustments to our lifestyle and daily habits. With this in mind, here are four key tips that can be easily applied to start sleeping better”:

sleep week

Switching off

“Our reliance on smartphones, tablets and laptops in today’s society has never been greater, and while this technology has a range of advantages, it can also have a devastating effect on our ability to sleep. Blue light emitted by our screens disrupts the production of melatonin, the hormone that controls your sleep/wake cycle – switching off or leaving your electronic devices for half an hour or more before bed will help you to feel sleepy and allow you to drop off more effectively.”

 Avoid caffeine and alcohol

“Consuming caffeine before bed is of course not conducive to relaxing, but many may be surprised to find that alcohol actually disrupts your sleep. Whilst many people say they find it very easy to fall asleep following a few drinks, alcohol has been proven to reduce the amount of time spent in REM sleep – the stage of sleep responsible for the retention of memory, learning and mood regulation. Staying away from alcohol before bed will improve memory, prepare you to deal with your emotions and is essential for your overall development.”

sleep week

Establish a sleeping routine

“Building a realistic and achievable daytime routine is one of the best ways to combat stress and anxiety, helping us to cope with change, form positive behaviours, and feel more in control of our lives. Our night time routines should be no different. 

The benefits of going to bed and waking up at the same time every day for our mental health cannot be overstated – reduction of anxiety, improved energy levels and ability to cope with responsibilities are just some of the positive effects.”

Get moving

“Doing regular exercise can be very difficult for people dealing with mental health problems, but it is one of the most beneficial and influential things we can do to help us sleep better. Not only does exercise release a natural antidepressant in the form of endorphins, but the increased demand placed on our body makes the prospect of sleep far more attractive to our mind. Even just 30 minutes of exercise a day will help in the quest to achieve a better night of sleep.”

Flash Fiction: Origami Army

Arthur sat, barely moving, hunched over, crunched into the wooden desk in front of him. His desk. The desk at which he was supposed to be performing some sort of miracle so that his boss wouldn’t call him into his office, tell him the figures were not good enough, and send him home. And remind him not to come back. So he supposed it wouldn’t be his desk for long.

Despite knowing this, despite having been told that this event was definitely going to take place on or around today if he didn’t get his act together, and sharpish, Arthur couldn’t bring himself to even turn on his computer. He knew what would happen if he did; it would whir into being and whirl into his day without a second thought, this hateful, dead and living thing that couldn’t help him now. In fact, knowing the true state of everything, the numbers glowing hotly out from the skinny monitor, laughing at him because they knew what they meant even if he didn’t, would most likely make things worse.

So he sat at his desk and did no work. He stayed hunched over, his hands moving and nothing else, creating. Origami. Every time Arthur was stressed or angry he took a deep breath, took a piece of paper, and took the time to fold it into the approximate shape of a crane. It was the only shape he could do, and even then not very well. But it was better than letting that stress and anger do what it really wanted with him, and take him over so that he became a beast that even he didn’t recognise. That’s what had happened with his wife. With his children. With his friends who were friends no more. He told himself that he couldn’t afford to lose anything else but the reality was that he had nothing left to lose.

After a lifetime of seconds which fizzed with such an urgency that it made Arthur think of a bowling ball bomb from a kids’ cartoon, he heard the door behind him open. It startled him momentarily before he ducked his head back down and continued his paper folding. It was only the boss. He was only going to be fired. It was fine. Fine. He folded faster, cutting himself on the lip of a wing, the paper slippery in his sweating hands, the edges secretly sharp.

“Arthur.” The voice was smooth, deep, filtered through years of management speak and the more than occasional brandy. “Arthur, do you remember what we spoke about the other day?”

Arthur nodded, irritated by the interruption but determined not to let it show. Instead he carefully positioned the lopsided crane, fashioned from one of his many important reports that sat – until now – in the in-tray, so that it joined the ranks of the others. He then reached towards the diminishing pile of paper (scrap, he called it, although it wasn’t entirely that and the boss was sure to mention it sooner or later) and started to make a new crane, hoping it would be better than the last poor effort.

“…poor effort.” The boss had been speaking, but Arthur had not been listening. He had been busy, and why could the boss not see that?

Arthur nodded with no idea what he was nodding about. He sat up suddenly, breathing deeply, blinking in the fluorescence of the office and noticed something surprising. His desk was covered, literally covered with no spaces and no gaps, with origami cranes. Hundreds of them. A thousand? It could be. It certainly could be. He smiled. He had no memory of making them but what the hell, what did it matter when they were there?

He stared at them. Willed them to move. And they did. Slowly. Juddering along the desk and then, as one, taking off in jerky, beautiful flight. Arthur spun in his spinning chair to watch them go, to watch them as they flew at the boss, pecking and biting and flapping at him. Drawing blood. Scratching and snarling and screaming as they went so that their screams matched Arthur’s, his delight and pure pleasure manifesting itself in a primal childlike cry.

And then they fell. Hundreds – or a thousand, or a million for all Arthur knew – roughly hewn origami cranes lay broken and dead on the floor.

The boss stepped backwards away from Arthur’s desk, his hands held up in defeat, his eyes wide and fearful, his tongue tied with wonder at the strange and dangerous man who was now laughing at the balls of paper he had swiped from his desk and onto the floor.

“One more chance, eh, Arthur?” he whispered as he left the room. “I’ll speak to you next week.” And then he was gone.

Arthur sat alone at his desk, shoulders shaking where his laughter had grabbed them. He reached towards the pile of reports that still sat in his in-tray, pulling one towards him, and began to fold it into the approximate shape of a crane.

Flash Fiction: Cherub

At the bottom of the garden lives a cherub made of cold, cold stone. It sits and watches and holds a cold, cold stone bird in its chubby, chipped hands. They are stuck together, trapped together. And yet it seems as though the cherub has the advantage even so. That bird is doomed. I pity it.

I don’t think the cherub likes that.

I think the cherub would prefer I fear it, not have sympathy for the pet – prey – it clasps.

What the cherub does not know is that I do fear it. I like awake at night thinking about it, thinking about its dull dead eyes and its flaking grey hair, too old to be the child it wants to be and wants to have. And when I do sleep I dream about it and in my dreams it has teeth. But I try not to think about that. It does no one any good my husband, my mother, my doctor, myself says.

Scary cherub

I don’t know where it came from. My dad, laughing when I mentioned it at Christmas, the room full of tinsel and warmth and a bit too much wine, suggested a garden centre. I doubt that. All I know is that it’s been here longer than I have, part of the grounds before we bought the house and left by the previous owners who ran as far as they could from it, and ended up crossing the world to live in another country, to get away from that thing in their garden.

Perhaps.

That’s what I think anyway.

But it hasn’t driven us away. Yet. Maybe it likes us. Maybe it enjoys me watching it, mistaking my fear for awe or love or not making a mistake at all and knowing, in the end, that I fear it. I wonder, maybe, in the very deepest corners of my scarred mind, whether I do love it a little bit though. I feel something for it at any rate. I thought it was hatred, but lately I’ve become less sure.

I dream about it. That’s how I know what it really is. What it really wants. The children. The last couple had none, preferring work to family (and there is the most likely reason the cherub made them leave) but we have three under ten, young and healthy. I’ve told them to stay far away from the cherub. At first they asked why and at first I told them but my dreams – nightmares – transferred to them and I had to backtrack, to tell them I was just playing and that it wasn’t going to get them. They still don’t play near it though, and I’m glad about that.

Their nightmares have stopped. Mine continue.

It wants my children. Wants me to be the one to sacrifice them to it and its lifeless bird. But I’m strong enough to resist. I won’t do it. But with so little sleep and so much fear, I wonder… I wonder if one day I will?

Writing: It’s Never Too Late

There is a feeling that steals over me sometimes that I’ve left it too late to be doing this. That I should have started writing earlier in life, a decade earlier, 15 years earlier… If I had, I wonder where I would be now?

And then I remember two things. The first is that I didn’t start writing earlier because I wasn’t ready to. If I had, my writing would not have been of the right standard, and I might have given up after a few rejections. Secondly, I’m not alone. Many writers had other careers first before moving on to new and exciting things.

That’s life.

So here are a few of them to illustrate my point. It’s quite an impressive list.

 

Frank McCourt

Author of the wonderful Angela’s Ashes, McCourt didn’t start writing until he was 65 years old. On top of that, he left school at 13 due to his family’s poverty; he had to start work.

 

EL James

No matter whether you love or hate the Fifty Shades series of books, no one can deny what a phenomenon they became, spawning movies and many copycat versions. EL James was 44 when she began to write these books which began simply as fan fiction.

 

Mario Puzo

Mario Puzo, the father of The Godfather was 33 when he began writing. Whilst that’s not ancient by any means, it is still a lot later than many famous authors – Stephen King was just 12, for example, and F. Scott Fitzgerald was 23.

 

Chuck Palahniuk

The Fight Club author was another of the 33 year old club, picking up the pen to write down his incredible stories in his fourth decade of life.

 

Charles Bukowski

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Although Bukowski wrote for most of his life, he didn’t get his big break until he was 49 when he submitted Post Office to a publisher. It was published two years later, and at 51 Bukowski’s life changed forever.

 

Donald Ray Pollock

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Donald Ray Pollock had a variety of different jobs in his life, but writer came relatively late. He published a collection of short stories when he was 55, and when he was 58 his debut novel, award-winning The Devil Of All Time, came out.

 

Helen DeWitt

Writing Helen de Witt

Helen DeWitt spent most of her life in academia until she almost had a breakdown and realised she just couldn’t face it anymore. With 100 different novels in fragments around her home, she took some time off just to write – with no interruptions. She would, she said, ‘write until the money ran out’. At the end of that time, she had her impressive novel, The Last Samurai written. She was 44 years old.

 

So there you have it. Many of the writers who are now household names didn’t start writing until they were 30, 40, 50, even 60. And even if they had been writing for longer, being published took the time. So I can relax and enjoy what I’m doing – just write and the rest will follow.