A blog is a massively useful way to bring traffic – and therefore potentially new customers – to your website. You can think of a blog as a tool, just as you would any piece of equipment that is absolutely necessary to your business. It’s something that might take time, effort, and money if you outsource the writing, but it is also something that, when done right, can be looked at as an investment of those things, rather than a waste. Read on to discover exactly why you need to have a blog on your business website.
The first thing that a blog means is more traffic to your website. If you are using the right keywords and information, your blog is likely to come up first when someone searches for whatever it is you do, or have written about. If the blog is informative and useful, those same people will not only click through, but they will stay (and the longer they stay, the better it is for your SEO and Google rankings).
Not only that, but once people are aware that you exist – thanks to your blog – they will return to read more. They will browse the rest of your website. They will, hopefully, buy from you. And of course, when you look at the numbers, the more people who come to your site, the more chances you have of making a sale.
Ideal For SEO
SEO – search engine optimisation – is something that you need to consider for your website. Again, this can be outsourced, and if you aren’t confident in doing it yourself this can often be the best way to do it. SEO is how you gain traction in search engine rankings. If you think about how you use a search engine, when the results are given to you it is likely you look at the top of the first page and possibly go no further. If you do keep looking, it is likely you – just like everyone else – will check out the second page and no more.
If you can have your website at the top of the Google rankings, you are more likely to be noticed, and with so much competition around that is a precious thing to be able to do. With a blog, SEO becomes much easier. You can include:
- Constantly updated/changing content
- Outbound links
- And more that will increase your SEO
Be The Expert
A blog will help to prove that you are an expert in your niche as you will be able to show the depth of your knowledge and understanding. If you can put this information into layman’s terms and make it interesting, you are sure to find plenty of new customers.
People will always be happy to buy from someone who clearly knows their product or service very well, and the more you can prove this in your blog the better your sales will be.