When you run a business, the last thing you want is for your customers to forget about you. You need to be the first company they think of when they need to buy whatever it is you are selling. How can you keep yourself at the front of their minds, and ensure they never stop thinking about you?
Thanks to the leaps and bounds made in today’s technology, social media is now something that everyone has access to. For businesses, having a Facebook page, Twitter account, or Instagram account that is regularly updated with interesting and useful information is a great way to keep in your customers’ minds. Your customers will be checking their social media accounts on a regular basis (studies show that the average person looks at their accounts 46 times a day), so you need to be there, telling them about your great offers or why they should buy your goods and services as much as you can. However, just being on social media is not enough – you need to make sure you’re using the right platform (if your goods appeal to the older generation, Snapchat might not be the best account to open, for example). You also need to be consistent, and update your account every day if you can. Plus you need to interact with your followers.
Email is an efficient and relatively easy way to send out marketing information to your customers, and ensure that they remember who you are and what you do. Just having information, however, no matter how interesting it may be, is the surest way to get people to unsubscribe from your mailing list. As well as the information, make sure there are discount codes, and giveaways. Make sure that the reader knows they will only get these treats because they are signed up to your emails – they will be more likely to stick with you for more.
Blogging is a wonderful way to keep your audience engaged on their terms, which can be the difference between success and otherwise. You get to show off what you know about your industry, or let people know about special offers and so on, but you can also use the blogs as part of your social media strategy. These can be the basis of your posts, making them shareable. Blog regularly and consistently well, and people will come to you when they need advice because they will know you know what you’re talking about.
Being synonymous with something is a huge advantage. If you want to see a ballet at Christmas, you immediately look at ticket sales for The Nutcracker. If you need ketchup for your burger, Heinz is the name that comes to mind. Think of the phrase ‘Just do it’ and Nike will be the result. If you can create a brand that becomes synonymous with whatever it is you are selling, then you won’t have to work so hard to obtain new customers. Of course, it’s still important to make an effort, but the hard work will already have been done. This will take time and money, of course, but if you do everything else on this list, you could well get there in the end.