Did you know that having a blog on your website can increase traffic to your site by boosting search engine optimisation? Fresh content is how Google thrives, and the more new content you put on your website, the higher you’ll find yourself in the rankings. A blog is the easiest way to ensure that you have new daily, weekly, or monthly information on your site – and using outbound links (as well as backlinks to your own content) will boost you even more.
But it’s not just about the search engines. Having a blog is a great way to develop relationships between you and your potential and current customers. It offers them an insight into how you work, allows them to comment and get involved, and blog posts are ideal for sharing on social media, which gets your name out there and pushes it further than it might otherwise be able to go. If your blog is full of helpful, interesting information then that’s where people will visit first, and each person who visits the blog is a potential customer.
And if a blog is something that you think might be of interest (or if you have any other copy writing requirements), please don’t hesitate to get in touch or check out my website (www.lisamarielamb.co.uk) for more information.