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Category: Services
3 Reasons To Have A Blog On Your Business Website

A blog is a massively useful way to bring traffic – and therefore potentially new customers – to your website. You can think of a blog as a tool, just as you would any piece of equipment that is absolutely necessary to your business. It’s something that might take time, effort,  and money if you outsource the writing, but it is also something that, when done right, can be looked at as an investment of those things, rather than a waste. Read on to discover exactly why you need to have a blog on your business website.

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More Traffic

The first thing that a blog means is more traffic to your website. If you are using the right keywords and information, your blog is likely to come up first when someone searches for whatever it is you do, or have written about. If the blog is informative and useful, those same people will not only click through, but they will stay (and the longer they stay, the better it is for your SEO and Google rankings).

Not only that, but once people are aware that you exist – thanks to your blog – they will return to read more. They will browse the rest of your website. They will, hopefully, buy from you. And of course, when you look at the numbers, the more people who come to your site, the more chances you have of making a sale.

Ideal For SEO

SEO – search engine optimisation – is something that you need to consider for your website. Again, this can be outsourced, and if you aren’t confident in doing it yourself this can often be the best way to do it. SEO is how you gain traction in search engine rankings. If you think about how you use a search engine, when the results are given to you it is likely you look at the top of the first page and possibly go no further. If you do keep looking, it is likely you – just like everyone else – will check out the second page and no more.

If you can have your website at the top of the Google rankings, you are more likely to be noticed, and with so much competition around that is a precious thing to be able to do. With a blog, SEO becomes much easier. You can include:

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Be The Expert

A blog will help to prove that you are an expert in your niche as you will be able to show the depth of your knowledge and understanding. If you can put this information into layman’s terms and make it interesting, you are sure to find plenty of new customers.

People will always be happy to buy from someone who clearly knows their product or service very well, and the more you can prove this in your blog the better your sales will be.

The Sinister Left – A Left Hander’s Thoughts

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Recently there was a news story about an Oklahoma teacher who ‘forced’ a 4 year old boy to write with his right hand rather than his left. Investigations are ongoing, but it seems as though the teacher was concerned about associations with left handedness and unlucky or wicked behaviour.

Whilst this may sound strange today, it wasn’t so very long ago that making left handers write with their non-dominant hands was usual in schools. But why was (and, as it now appears, is) being left handed such a problem?

Throughout history, the left side of the body was considered to be a negative influence. In fact, the Latin word ‘sinistra’ meant both ‘left’ and ‘evil’ or ‘unlucky’, so the idea was well ingrained in society. Today, ‘sinistra’ has become ‘sinister’, so the wicked connotations remain. This, along with the idea that the word ‘right’ also means ‘correct’ and ‘proper’, reinforces the belief that anything on the left side had to be influenced by evil in some way.

Superstition has us throwing salt over our left shoulder when we spill it. Why? To blind the devil that sits there. A devil on the left shoulder is counterbalanced by an angel on the right, so turning to the left, using the left side of the body, working with the left in anyway is seen as working or using the devil. Bad stuff indeed. Whereas using the right side of the body is seen as working with the angels, which, of course, is seen as a much better option.

There are always studies going on to discover why some people are left handed and others (the majority of society) are right handed, but as yet there is no conclusive evidence for anything. Maybe one day we will understand, or maybe – as I believe is most likely the case – there is no reason. It just is.

I’m a left hander, and so is my daughter. So far so good for both of us – we’ve not yet met the devil. But I suppose I’ll keep throwing the salt just to make sure…

How To Write A Cover Letter

When you apply for a job, no matter what it might be, you will often be asked to send not only your CV but a cover letter as well. Even if you aren’t asked for one, sending a cover letter is always a good idea; it certainly can’t hurt, and it might just make your application stand out above someone else’s.

The cover letter is all about giving the employer more information about you than your CV – no matter how interesting and varied it might be – can do. It’s an insight into who you are, rather than what you can do and how long you’ve been doing it. And when an employer has to read many CVs to fill just one role, giving them more information to show them that you can do what they need you to do is important.

Here are some tips on how to write a cover letter that will get noticed.

Make It Specific

Once you’ve written your cover letter, you can re-use it time and again when you apply for jobs, to a point. It’s important to not just copy and paste the exact same letter every time. Instead, you should change it for each job you apply for so that it is much more specific. Although this will take extra time, it is worth doing – it will show the employer that you have read the job description properly, and that you understand what the role requires. You may also want to include some details about why you want to work for the company you are applying for, and show that you know who they are.

cover letter lightbulb moment

As well as this, it will help you determine whether or not the job really is what you are looking for. Since you will have to read the advert for the job more closely, you will be able to make sure you are comfortable in applying for the position. If you aren’t, move on to the next job. If all checks out, then send your CV and cover letter to the employer.

Write A Great First Paragraph

Just as an employer is going to read a lot of CVs, they are also going to read a lot of cover letters (although not as many, as some people just don’t bother with them, which is always a mistake). So you need yours to stand out. The best way to do this is to make sure you have a great first paragraph.

Start with a strong statement right at the start that tells the potential employer that you are pleased to be able to apply for the job. Mention the role’s title, and the company’s name. Then go on to explain why you are applying; what is it about the job that excites you? What is it about the company that makes you want to work there? If you can, try to match your tone with that of the company (you can check the website for this – are they casual? Formal? Conversational?).

Why You?

One of the most important elements of the cover letter you’re writing is the part where you explain why you are the best candidate for the position. Although your skills should be listed out in your CV, adding them into your cover letter in a more specific way can really cement the idea that you are the person who should be hired in the employer’s mind. Go into a little more detail than your CV allows; this will give the employer a good idea of who you are and what you can do, but it will also help you to prepare for the interview when it comes. It will help you to remember past successes and will put them at the forefront of your mind.

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Finishing Up Your Cover Letter

To finish the letter, you should summarise why you are the ideal candidate for the job, and try to write it in one sentence.

This is the ideal time to invite the employer to get in touch with you; show that you are confident in your abilities and your fit for the job without being arrogant or cocky.

Finally, think about how you are going to sign the letter. Something like ‘cheers’ could be seen as too informal. ‘Yours faithfully’ or ‘yours sincerely’ might be accurate but too formal. ‘Best’ or ‘best wishes’ may be something you would write to a loved one, rather than a potential employer. Although how you sign off might not seem important, it is the last impression you leave with your potential new employer, so it is worth taking time over.

Get In Touch

If you need a little help writing your cover letter, please get in touch – it’s one of the many writing services I provide.

The Deep, Dark Woods

I write all sorts of things; flash fiction, poetry, short stories, novels… And these pieces of writing are in various genres; horror, romance, children’s, literary fiction, mystery… With over one hundred different projects, either completed or in process, I like to think that I’ve managed not to repeat myself when it comes to plot and characters.

I try not to anyway.

But there is one thing that I do mention a lot, and I’m completely aware of it. It’s not always intentional (although at times it is integral to the plot), but whether I mean it to be there at the start of a story or not, ‘the woods’ often pops up.

What do I mean? I mean actual, literal woods. Deep, dark places full of trees and animals and scary things. Or peaceful places full of beauty and clearings of dappled sunlight and twinkling, tinkling streams that lead on to adventure.

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I love to read about them. When I was younger, The Faraway Tree was one of my all-time favourites, and the two poems that are stuck on the wall by my writing desk are “The Listeners” by Walter de la Mare, and “The Road Not Taken” by Robert Frost.

I love to write about them too. Sometimes my stories are set within the trees. My children’s horror entitled The Waldgeist of Wanderal Woods, focuses the entire story in the magical world below a lush, green, leafy canopy. Another of my short stories is called “The Woods Today”, and is about a rather nasty teddy bears picnic. And another, “Miles To Go” details the shock and confusion of a man who awakes naked in a snowy wood.

Equally, some of my stories just touch on the woods. In “Fairy Lights” the protagonists camp by the edge of a wood, not daring to enter. “One Man and His Dog” has the eponymous man looking towards the woods, but eventually going in the other direction. “Careful of the Castle” involves a woman sitting on a hot, sandy beach; but she wishes she was wandering through the shaded woods of her home town.

There is something so fascinating, so elemental, so mysterious and exciting about woods, inside or out, that I find myself drawn to them. Of course, it helps that I’ve lived near one for almost all of my life. Or rather, near a few of them. The very first house I can remember backed onto woodland. I have a distinct memory of playing in the garden, sitting on a swing that my dad made and which hung from a big old apple tree, and staring, hard, hard, harder, over the back fence and into the woods. I wanted to see something move. I never did, unless wind-waving leaves counted.

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A few years later we moved, and this time the garden was bigger, and at the bottom of this one was a large meadow on which horses roamed. That was nice. That was fine. But it was what was beyond the meadow, just on the horizon, that delighted me – a patch of trees that I was happy to call a wood. I even climbed over the back fence on a few occasions and ran across the field, dodging manure, to reach the trees. But fear of what (or whom?) I would find forced me back home. I never did go in.

And then I found a reason to go into the woods. The geocaching adventures I go on now mean that I have to enter the trees and I have to search amongst them. Now I love the woods even more.

5 Ways To Offer Your Customers Added Value

Running your own business isn’t always all about what you want to do; sometimes (most of the time) it’s about what your customers want, which means that you need to work out how to give them everything they need in such a way that they will return time and again. Offering something of added value, whether online or in a physical store, is one way to do that.

Giving your customers added value will be hard work initially, but once you have done it (and you have systems in place to allow you to continue to do it) you will make more money, have better profits, and your business will thrive because of it. Not only that, but you will be ahead of your competition, which is always a good thing. Take a look at the following ways of adding value to your business and see which ones you can implement.

Quick And Efficient

It used to be the case that people were happy to wait for whatever it was they had ordered. It could take weeks, perhaps even months, for their purchase to be ready and for it to be dispatched. Today, no one wants to wait that long – no one really wants to wait at all. Therefore, when someone orders something from you, whether it’s a product or a service, they expect it as soon as possible. Some even require it on the same day, and most would prefer next day delivery where they can get it. If you can promise that you will deliver on the next working day, your business will stand out and you will find that more people choose to use your services.

What will really add value for your customers is getting this speedy service without having to pay for it. Whereas some companies will charge for next day delivery, you could take on those costs yourself. Although it would be a higher initial cost, over time you will find more customers so it would be canceled out. It’s important to do this because you are equating your business with efficient, inexpensive service.

The Best Quality

It’s not always possible to beat your competitors when it comes to pricing; if you start to price your goods too low, you will stop making a profit (and you might even make a loss). So if you can’t stand out due to your pricing, you will need to look at other ways to do it and the best way is to provide items or services that are of exceptional quality. If you do this, the higher price won’t matter because people will be willing to pay for something that is above average.

Remember that determining something’s quality is all down to the customer; if something is of high quality it is because the customer believes it to be do. Therefore, you will need to carry out market research to work out what it is that your customers want (and need).

Give Them A Gift

Everyone loves a free gift and if that gift happens to be able to do some advertising for you at the same time, then it is doubly useful. You don’t have to give something away to every customer who buys something from you, but if you choose to give, for example, iPhone cases to the customers who spend the most with you, or who refer their friends, or even who write a glowing testimonial, then they are going to receive even more value for money. This will go a long way and although you will need to spend at first, the return you get on this kind of investment should be excellent, and well worth the initial cost.

Choose something that has your name and logo on it, and the more the gift is used, the more your name will be noticed. This adds value to the process for you too, which will help you with lowering your marketing costs.

Be There

If you can be available as much of the time as possible, you are automatically offering your customers even more added value. You will need to be as responsive to emails as possible, and reply to comments on social media as quickly as you can. Answer the telephone within two or three rings and this will all ensure that your business appears to put the customer first. These may only be small acts when you look at the big picture, but these are the ones that can make the biggest difference.

Of course, you can’t possibly be around 24 hours a day to answer emails and comments quickly, and this is where you can utilize new technology to your advantage. You could include a chat bot on your website so that questions can be answered at all times of the day and night, or you could make an app that is intuitive and allows customers to work through the process without having to get in touch in the first place (another bonus for them).

Fix Problems

Added value comes in many forms, and one of those forms is being able to fix problems when they occur. No one is perfect, and issues will arise through no one’s fault (or sometimes a genuine mistake has occurred). What the problem is is far less important than how it is solved and what happens afterwards.

Every company is going to work hard towards fixing any problems that occur, but will every company offer something to any customer who has been inconvenienced by the problem? The answer is probably not, but you can and that will make you stand out and give your customers added value. You could give them a discount on their next purchase, or coupons that they can use or give away to their friends, for example. You might go even further and ask them to come in to take a look around your workspace to see how things are done, if that is something that would interest them.

4 Ways To Ensure Your Customers Don’t Stop Thinking About You

When you run a business, the last thing you want is for your customers to forget about you. You need to be the first company they think of when they need to buy whatever it is you are selling. How can you keep yourself at the front of their minds, and ensure they never stop thinking about you?

Social Media

Thanks to the leaps and bounds made in today’s technology, social media is now something that everyone has access to. For businesses, having a Facebook page, Twitter account, or Instagram account that is regularly updated with interesting and useful information is a great way to keep in your customers’ minds. Your customers will be checking their social media accounts on a regular basis (studies show that the average person looks at their accounts 46 times a day), so you need to be there, telling them about your great offers or why they should buy your goods and services as much as you can. However, just being on social media is not enough – you need to make sure you’re using the right platform (if your goods appeal to the older generation, Snapchat might not be the best account to open, for example). You also need to be consistent, and update your account every day if you can. Plus you need to interact with your followers.

Emails

Email is an efficient and relatively easy way to send out marketing information to your customers, and ensure that they remember who you are and what you do. Just having information, however, no matter how interesting it may be, is the surest way to get people to unsubscribe from your mailing list. As well as the information, make sure there are discount codes, and giveaways. Make sure that the reader knows they will only get these treats because they are signed up to your emails – they will be more likely to stick with you for more.

Blogging

Blogging is a wonderful way to keep your audience engaged on their terms, which can be the difference between success and otherwise. You get to show off what you know about your industry, or let people know about special offers and so on, but you can also use the blogs as part of your social media strategy. These can be the basis of your posts, making them shareable. Blog regularly and consistently well, and people will come to you when they need advice because they will know you know what you’re talking about.

Be Synonymous

Being synonymous with something is a huge advantage. If you want to see a ballet at Christmas, you immediately look at ticket sales for The Nutcracker. If you need ketchup for your burger, Heinz is the name that comes to mind. Think of the phrase ‘Just do it’ and Nike will be the result. If you can create a brand that becomes synonymous with whatever it is you are selling, then you won’t have to work so hard to obtain new customers. Of course, it’s still important to make an effort, but the hard work will already have been done. This will take time and money, of course, but if you do everything else on this list, you could well get there in the end.

Writing Retreats – Where The Famous Went To Recharge

Writing is hard work. It is emotionally draining, mentally straining, and physically… well, sitting hunched over a computer for hours at a time isn’t good for anyone, writer or not. So it’s not surprising that, every now and again, writers need to get away from their words and recharge. Writing retreats have always been a popular idea, and there are many around today that can be booked by writers who need a little peace and solitude – they are about finding a bit of space to complete that novel or edit that selection of short stories. Sometimes that’s exactly what is needed.

 

Vita Sackville-West

It is perhaps not a surprise that Vita Sackville-West had her own Elizabethan tower to lock herself away in. After all, she was a rather wealthy woman in her own right, coming from an important family (her father was the 3rd Baron Sackville). Vita took to her tower, located in Cranbrook, Kent, when she needed a little space. There were two reasons for needing this alone time. The first was that she couldn’t write with any kind of distractions around her, and so she decided that the tower was the perfect place to complete All Passion Spent. The second was so that she could write her wonderful love letters to her soul mate, Virginia Woolf.

 

J.K. Rowling

The Harry Potter author has made no secret of the fact that she was living in abject poverty when she first started writing. Her retreat, The Elephant House café in Edinburgh, was used out of necessity rather than desire, but it worked well for her. She went there because it was warm – warmer than her home – and, even when it was no longer completely required, she liked it because of the inspiring views. It is said that from her seat at the window Rowling could see Edinburgh Castle, and this led her to create the famous Hogwarts School of Witchcraft and Wizardry.

 

George Orwell

When you want somewhere isolated and beautiful, there aren’t many better places than some of the Scottish Isles. Jura was Orwell’s choice, located in the Inner Hebrides. He used to visit a little farmhouse in the middle of some rather beautifully desolate and bleak scenery to write. It is here that he wrote Ninety Eighty-Four.

 

The Inklings

The Inklings were a group of notable authors including C.S. Lewis, J. R. R. Tolkien, Hugo Dyson and others. They used to meet in a pub (where else?) called The Eagle and Child in Oxford where they would discuss their works in progress and get further ideas and inspiration.

 

Retreats For You

Retreats for You in Sheepwash, Devon, is my first choice of writing retreat. I’ve visited twice now, and each time I’ve completed a novel (Perfect Murder and the soon to be published Waldgeist of Wanderal Woods). It is a wonderful place and so welcoming – I’d recommend it to everyone.

 

To Plot Or Not To Plot?

That is the question. Well, it is one of the very many questions that I ask myself whenever I’m starting a new project. But it’s the one I leave until last. And that’s mainly (all right, wholly) due to the fact that I don’t like doing it, even though I know it will make the actual writing process so much easier, with far fewer tantrums and blocks and need to make excuses (to myself) about exactly why I haven’t managed to finish just yet.

Moleskine diary
Moleskine diary

But it’s painful. I sit with my notepad and pen (my Moleskine and Lamy, if I’m being accurate here) and write ‘Chapter 1’. Then I sit for a while longer, staring at the page which is being highly uncommunicative. It’s giving me nothing. I might underline my heading. I might underline it again. And circle it. And doodle a bit, which can be tricky with a fountain pen. But nothing productive happens. Unless you like doodles, that is.

Eventually words come, pulled – dragged – from my head and then dolloped rather grumpily onto the paper. I try to have four or five bullet points for each chapter or short story, ideas that will join together to become the finished thing. Occasionally I manage this. More often I don’t. And yet, I still get stuff written.

Because I get so frustrated with attempting to plot, I instead get the laptop fired up, or draw a literal line under my doodled heading (with or without bullet points) and get to writing anyway. And I make it up as I go along. With a novel, I’ll usually have a vague idea about the beginning and the end. Purists will be horrified to discover that I often have no idea about what is going to happen in the middle, but the journey from start to finish is, for me, a lot more interesting if I don’t know where I’m going, and I have no map. It’s even worse with short stories and flash fiction – they are usually based on an image, or an opening line, and I just let the words fall from my brain to my fingers to the page. Which is exactly how this blog post was written.

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In conclusion (that phrase takes me, happily, back to my school days), I know these things to be true: plotting is a wonderful idea. Plotting restricts me. Plotting would make my writing life easier and quicker. Plotting is boring.

I also know that I’ll keep trying it, just in case it ever becomes easier, or more fun. But I’m pretty sure it won’t…

The Juniper Tree… Yes, It’s A True Story

I was five when I wrote my first play. And of all the memories I have that fight for space in my head, it is that one that always wins. It is that one that comes to the front and shows itself, reminding me of who and what I am. Who and what I have always been. A writer.

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Hampshire. The New Forest. 1986. Imagine the scene on an August summer’s day when the sky was the colour of nostalgia and the sun was heavenly hot. Our annual fortnight in the English countryside was off and running, and my family – grandmother, parents, sister and me – were enjoying every second of it. Isn’t that how it always goes, looking back? There are no dull moments, no waiting for things to happen, no ‘nothing days’ when not a thing was done… Even if, in reality, there were.

It was in this place, at this time, on that one day in August that I wrote that first play of mine. We had gone out for the day to Linford Bottom, our ‘private beach’, a peaceful, somewhat secluded little area somewhere in the National Park. Lunch time had been and gone and the adults were restless. Not so my sister and I who could create a game out of nothing and keep it going for hours. But the grownups were hot and tired and they were about to say it was time to leave. To go back to our little holiday bungalow at that point was just not something we little ones would allow.

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“Watch our play!” I shouted from across the little stream. It was a distraction technique, something to keep everyone from packing up and leaving. And it worked. Suddenly intrigued, suddenly interested, they sat back down on stripy deckchairs and waited.

The plan had worked. The problem was that there was no play, nothing to wow them with, nothing to show them at all. Panic settled in the pit of my stomach as I desperately grasped around me for something – anything – to talk about. And then I saw it. ‘It’ was a gorse bush that sat plumply on the banks of the little stream.

“This is the Juniper Tree,” I said grandly. And that’s how it began.

It would, looking back, have been useful to have let my sister in on the plot of my play. That would probably have saved a lot of tears. But I was confident in my role as writer and director, and she was happy to act, so there was really nothing to worry about…

It all went horribly, predictably, wrong.

Amy strayed from the non-existent script. She began to talk to the audience, breaking the fourth wall entirely (not that I had any inkling about the fourth wall, but I still knew something was wrong), making jokes and laughing, skipping around, bringing in new characters, mugging and clowning.

My play was ruined. I could see it, the carefully constructed walls of story, plot, character, they all came tumbling down like the sad end to a fairy story, and I was left with the remnants of it all beneath my feet.

My sister had ruined it.

Which is exactly what I said. I stood there, red faced, tearful, stamping my chubby little leg and shouting, “She’s ruined it! She’s ruined it again!” before storming off to sit behind The Juniper Tree in silence. I stayed there, my parents say, for a good half an hour sulking.

I can’t remember what happened after that. I imagine we went home, dried our tears, enjoyed the remnants of the day as it drooped and dropped from its own heat into a balmy, orange-hued evening.

I imagine that’s exactly what happened.

Biography Writing Services

Biography… As a freelance writer, I’m asked to put pen to paper (or finger to keyboard) for a variety of reasons… But one of my absolute favourites is being asked to write a memoir or biography.

Biography Writing Service

These pieces of living history are so important. How else are we going to preserve the stories of the past if we don’t write them down? How will anyone ever know the small things, the minutiae of life, when the history books are so focused on the big things? These stories are about people – real people who lived real lives – and they deserve to be told.

Discussions and interviews

If you are interested in having your story written down for future generations, the world, or just for yourself, please contact me. This is what I love to do, and through interviews, anecdotes, photographs and memorabilia, we can tell your story together.

RatesRates

My pricing guidlines

Type of Publication

Type of Work

£

Magazine Writing & research per 1000 400
Magazine Editor per day 250
Magazine Sub-editing per 1000 120
Magazine Fact checking per day 200
Newspaper (regional) Writing & research per 1000 220
Newspaper (regional) Sub-editing per 1000 95
Newspaper (regional) Fact checking per day 200
Newspaper (national) Writing & research per 1000 700
Newspaper (national) Sub-editing per 1000 450
Newspaper (national) Fact checking per day 200
Online/digital media Writing & research per 1000 180
Online/digital media Sub-editing per 1000 95
Online/digital media Fact checking per day 200

MY RATES

Contact MeContact Me

Get in touch

 

GET IN TOUCH

 

Email

lisamarie20010@gmail.com

Whatsapp

07710 611592

My ServicesMy Services

WHAT I CAN DO

Blog Writing

A blog is an essential tool in ensuring your website is seen. I can create regular blog posts that will move you up the rankings and give you a better placement within your industry.

Ghost Writing

Have you ever wanted to write a novel, memoir or short story but don’t have the time? Do you have the ideas, but the words don’t flow? I can help. Contact me for a confidential chat.

Articles

I am happy to carry out research, conduct interviews, and write/edit articles of any length. Contact me for more information about my rates and services.

Web Content

From your home page to your about me details and everything in between, you want a website that has snappy, interesting, high quality content. Let me create it for you.

Sales Letters

If you have a product that you want others to know about, you need a sales letter that is going to get attention – and keep it. I can write that letter for you.

Emails

Are you thinking of starting an email campaign but don’t know what to include? Or perhaps you want to send a special email to that special someone, but you can’t think of the right words. Contact me and we can discuss exactly what I can do to help.

Product Descriptions

Selling products online can be an excellent way of making a business, but if your products sound boring and your descriptions are dull, no one will want them. I’ve written thousands of products descriptions, and I can make your products shine.

Copy Editing & Proofreading

Have you written something that needs that extra level of checking? With my years of experience I can proofread or copy edit your work so that it’s the best it can be.

Social Media Management & Digital Marketing

Getting your digital marketing and social media strategy right is essential. I can provide and implement a social media marketing plan that works for you. Contact me to find out more.

About MeAbout Me

I'm a content writer

Excellent work by Lisamarie, on time, great quality and constant communication. Would not hesitate to recommend and in fact use again as soon as opportunity arises.

Andreas K
Andreas K

Lisamarie was great to work with - she did a fantastic job that completely met the brief and was delivered before the deadline.

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Helena W

Quick and brilliant, nailed the brief! Will work with her all the time 🙂

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Roshni S

Fantastic work A++++

Rob C
Rob C

It was a pleasure to work with Lisamarie, she adjusted to our workflow and process with ease and completed work quickly and effectively.

Geoff J
Geoff J

Lisamarie is a very good writer and is very easy to work with. She reacted well to my guidance and provided me with content I'm very happy to use. I look forward to working with her again soon.

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Ola F

Great work from Lisamarie, articles are exactly what we wanted

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Matthew E

Brilliant work from Lisamarie. I would definitely retain her again and recommend her to others.

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REVIEWS

I studied English theory at university and have always been interested in the mechanics of writing, but it wasn’t until 2010 when my daughter was born that I started to write professionally. Although this was out of necessity (it was a job that I could do from home, and it brought in enough to pay the bills!), it soon became a passion. Since that time, I have been published in over 40 fiction anthologies and have written seven novels.

Find out more about my publications on my Amazon Author Page.

I am now a full-time freelance writer. The majority of my time is spent writing SEO-friendly blog posts for businesses in all kinds of niches from bakeries to florists to roofing specialists and plenty more in between. 

Between 2014 and 2020 I was the features and online editor for insideKENT magazine.

Today I live with my husband, daughter, and a cat called Cheryl in a cottage in the Kent countryside, writing, painting, and – whenever possible – watching horror films.

http://www.facebook.com/lisamarielambwriter

info@lisamarielamb.co.uk 

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Caring For An Elderly Cat

After only a short time in your home, a cat can become a beloved member of your family. Even though this will make you want to help your cat in any way you can, you might not realise that their needs will change as they get older. Elderly cats, or cats that are 11 years old or older, have different needs than younger cats. If you know more about how a cat’s health changes as it gets older, you can give your cat a better quality of life for longer.

Adapt To Dietary Changes

Since a cat’s metabolism slows down as they age, they have different dietary needs. This means that if you keep feeding them the same food and the same amount, your cat will gain weight and get sick. Talk to your vet about switching your cat to food that is made especially for older cats.

Senior cat food is made to give cats more nutrients without giving them more calories. You should stop feeding your elderly cat just once or twice a day and instead give it small amounts of food at different times. This will make sure they get the nutrients they need without giving them a chance to eat too much. Also, make sure your elderly cat always has fresh water to drink. If older cats don’t drink enough water, they are more likely to get kidney disease and other problems with their metabolism.

Pay Closer Attention To Health Changes In Your Elderly Cat

Since cats can’t talk, it’s up to you to tell if your cat is in pain or suffering. Especially, it can be hard to tell if your cat’s joints are hurting from arthritis. Most of the time, a pet that moves more slowly or wants to be left alone is hurting or sick, so if its behaviour changes, you should take it to the vet. If your elderly cat moves more slowly or shows other signs of arthritis, you can help them by making changes around the house. Get them a litter box that is much bigger or new bedding that is easier to get to. Talk to your vet about what else you can do to make life easier for your older cat.

Keep Your Elderly Cat’s Teeth Healthy

It’s always important to take care of your cat’s teeth, but as your cat gets older, it’s even more important. Cats that are older are more likely to get tooth decay and gum disease than cats that are younger. They are also more likely to get cavities or tumours in their mouths. Also, if you have an infection in your mouth, bacteria can get into your bloodstream and cause infections in your liver, kidneys, or stomach. Follow a good routine for cleaning your cat’s teeth to take better care of its health as it ages. If you’re not sure how to take care of your cat’s teeth, ask your vet.

Physical And Mental Stimulation Is Essential

Physical and mental stimulation will make your cat happier and more active, but their physical fitness requirements may alter as they age. This may need relocating cat toys closer to the floor. Hang toys over your cat’s bedding so that they can play as they rest. Carpeted cat ramps may also assist your elderly cat in getting to locations that are now more difficult for them to access. Reposition food and water bowls if they are already on a cat tower or other high location. Look for more methods to make playtime more enjoyable for your cat.

Take Your Elderly Cat To The Vet Twice A Year

In the past, you probably only took your cat to the vet once a year for a checkup and booster shots. When your cat gets older, he or she will need to go to the vet more often. Unless your vet says otherwise, you should take your elderly cat to the vet every six months. This will help the vet figure out if there are any health problems coming up. When liver disease, tumours, and other conditions are caught early, there are more ways to treat them. The treatments you choose for your senior cat will also work better if you find the problem early.

You should give your cat good food, water, and exercise, but don’t do too much. Remember that an older cat isn’t as active, and they may be sore all over, which makes them less likely to play. You’ll give your cat the quality of life it needs if you pay attention to what it tells you and let it rest when it needs to.

How To Create The Best Playground For Your Children At Home

Kids love being outside because they get to try new and exciting things. Nature gives kids chances to learn, discover, and understand STEM education. Our front and back yards aren’t always safe places for kids to play, which is a shame. Parents want their kids to play in places that are safe and fun.

If you follow these tips, making a home playground for your kids shouldn’t be hard.

best playground
Image by Theodore C.S. Brown Sr. from Pixabay

Decide On The Best Playground Features

Start by making sure the home playground has things that kids will like. Think about how old the child is. Often, a child’s age determines how hard it is to use playground equipment. Get things that will make your child’s senses happy.

There are different kinds of best playground equipment, like water tables, sandpits, playsets, and intricate towers with swings and slides. To get kids closer to nature, you might want to add things like rocks that they can climb on. Make sure you buy structures that are strong, weatherproof, and fit your child’s needs.

Choose The Best Surfacing Material

It’s important to know that the play zone surface is an important part of a home playground. It’s important for the kids’ safety and comfort. By putting down the right kind of surface, you can keep kids safe and make sure they are comfortable.

Many home playground surfaces soften the impact of falls and keep kids comfortable. If you can’t afford the more expensive materials, you can use cheaper ones like wood chips, sand, and gravel instead.

Rubber surfacing is the safest and best choice for the best playground that kids can use. It takes up the kids’ weight and cushions their feet at the same time. Artificial grass for playgrounds is also a great surface material for your own backyard playground.

Install Fencing For The Best Playground

If the playground is only a few metres from your gated home, you need to fence it. Set up complete fencing systems with gates that can close and lock themselves. Your kids and pets will stay in the yard with these high-tech gate systems.

If you can’t put these kinds of gates in your yard, you might want to use garden hedges to make clear lines. These keep your children in the yard and keep them safe. Add a high-tech GPS tracker that kids can use to make sure you can find your kids if they leave the gated area.

How To Save Money On Your Next Move

Modern life often makes you move your home, business, or place of work. So, you’ll have to move your things and other household items, which will take some planning and preparation.

Moving doesn’t have to be hard and expensive all the time. Use the services of professional movers to get a lot of useful information about planning a move, or just follow the simple advice of moving experts to get things done quickly. Read on to find out more. 

Get Rid Of Unnecessary Belongings

Get rid of all the “trash” that has built up in the cabinets and drawers. If you drag around things you don’t need or haven’t used in a long time, you will have to pay too much for their delivery. Donate good things to charity or give them to friends if you don’t want to throw them away.

Use The Right Packing Materials

You can save money if you take care of your own equipment and fragile things to keep them from getting broken. Use things like blankets, foam sheets, cardboard, and packing paper. When you get your boxes from a moving company, they will cost more, and if you don’t use them, you may have to pay to fix them. Use things you already have, like old boxes and bubble wrap.

Don’t Overbuy For Your New House

You should take your time making a list of the most important things you will need in your new home. First, plan the move, unpack all the boxes, and clean the house. Then, decide what you need to buy for your new home. Don’t buy things ahead of time, because you don’t need to fill your new apartment with new things.

Move During The Off Season

The first thing you should think about when moving is the time of year. Many people do think that late spring, summer, and early fall are the best times to move. This means that this time of year is busier. Since there is a lot of demand, prices are higher. If you want to save money, you should avoid moving on weekends and during the summer.

How To Make The Most Of Promo Codes

Promo codes can be used in many different ways when shopping online. For example, when you use a code for shipping, you can ask for a gift. It’s best to use coupons that offer both free shipping and a discount.

And if you can combine more than one discount code, you can save even more. Read on to find out more about how to use a coupon code when shopping online. Here are some of the most useful tips for shopping online.

promo codes

Free Gifts Are A Great Way To Use Promo Code

Gifts are a great way to move stock, and they work best when they come with a certain amount of spending. You can let people know about the gift separately or add it to your code at checkout. Make sure to include a specific time and amount to qualify for the gift, and tie it into your buyer persona. Here are some ways to use a free gift to get more people to buy.

If you’re giving away a free gift with a purchase, make sure your offer says “while supplies last.” This makes people feel like they need to act quickly and keeps them from getting angry if you run out of the gift. Also, make sure you have enough of the freebie. Running out of freebies is one of the most frustrating things for customers.

Free gifts, samples of products, and discounts can all be used as incentives. A loyalty program is another way to get people to buy from you more than once. A customer loyalty program is based on a simple idea: give a free gift to people who buy from you more than once. If you give free gifts with purchases, customers will be more likely to buy from you. You can make a good impression on potential customers and get their business if you give them free gifts.

Coupons That Give Both A Discount And Free Shipping Are Better

Even though coupon codes can get you a discount on a certain product, it’s often best to combine a discount with a free shipping coupon. But you should think about the shipping costs and compare them to the discount hobby lobby coupon. Coupons that offer both discounts and free shipping are better when shopping online, especially if you want to buy a lot of things. It’s important to keep in mind that some stores have rules about which coupon codes can be used together and which ones can’t.

Some people may not be able to spend enough to get free shipping, but many stores offer discounts for shopping in-store. These kinds of deals are common on Black Friday, but you can also get them in the form of bonus coupons to save even more money. Think about which type of coupon is more valuable to you when deciding which choice is best. You should also think about whether it’s worth the risk for your business to offer both discounts and free shipping.

Stacking Promo Codes Can Be Tricky

When you shop online, combining coupons is a great way to save as much money as possible. When you use two or more coupons at the same time, it can be tricky, but you can save twice as much. Sign up for store newsletters or keep an eye on coupon sites to find out about the latest deals. If you follow these tips, it’s easy to stack coupons and save a lot of money when you shop online. Here are a few tips on how to successfully stack coupons online:

Using more than one coupon code when shopping online is becoming more and more popular. It used to be a common thing to do at grocery stores, but now more stores are letting you do it. Retailers like Kohl’s have made it easier for customers to save even more money by combining multiple coupon codes. One store, Kohl’s, lets customers use up to four discount codes at the same time on their website or mobile device. As the number of people who want to stack coupon codes keeps going up, more stores are starting to do it to keep up with competitors. But be careful as you do it. Stacking can cause you to spend more than you need to, so not everyone should do it.

Why It’s Important To Dress Comfortably

When most individuals consider the advantages of wearing comfortable clothing, they consider the physical comfort that is delivered. However, people who make it a point to dress comfortably on a daily basis might reap several additional advantages. The next article will go over some of the most important advantages of wearing comfortable clothing and how they can enhance your life in a variety of ways.

When You Dress Comfortably It Can Help To Improve Your Mood

When you’re feeling down or stressed, the last thing you want to do is put on an outfit that makes you feel bad. When you wear clothes that are too tight or scratchy, your mood can get worse. On the other hand, putting on a pair of soft, cosy pyjamas can help you relax and feel more comfortable. This can make you feel better all around.

Also, if your clothes are too tight, you might feel self-conscious about the way you look. This can also make people feel bad. You can avoid these kinds of bad feelings when you dress comfortably.

Lastly, when you wear comfortable clothes, your brain gets the message that it’s time to chill out, and that’s never a bad thing. 

Dressing Comfortably Can Help To Reduce Your Stress Levels

You already know that stress can hurt your body and mind. To improve your health as a whole, you need to find ways to lower your stress levels.

One way to do this is to wear clothes that are easy to move around in. When you are stressed, your body tightens up, which can make you feel bad. Wearing loose, comfortable clothes can help your body and mind relax, which will make you feel less stressed.

Also, worrying about how you look in your clothes will only add to your stress if you do it all the time. If you dress comfortably, you won’t have to worry about this and can instead focus on more important things.

When You Dress Comfortably You Can Get A Good Night’s Sleep

A good night’s sleep is important for staying healthy. Unfortunately, many people have trouble sleeping because their clothes are too tight or too loose. If your clothes are too tight or scratchy, you will have a hard time getting the restful sleep you need.

Putting on comfy clothes to bed can help you unwind and fall asleep faster. Also, if your bed is comfortable, you are less likely to wake up in the middle of the night. This can help people sleep better in general.

In the end, there are many reasons to dress comfortably. There are many benefits to making comfort a priority in your life, like better moods and less stress. So, the next time you get dressed, choose clothes that make you feel good both physically and mentally.

4 Ways To Win Customers Back After They Return Or Cancel An Order

When you run a business, you have to deal with both known and unknown problems. We will talk about a specific problem that many companies could face and how to solve it. That problem is when a product is sent back or a service is stopped.

We’ve looked at a lot of companies that have this problem and we will talk about how a business can win customers back.

Offer An Incentive To Win Customers Back

As soon as they return or cancel your purchase, take urgent action. Make an effort to make it up to them; this will demonstrate your sincerity in apologising for not living up to their expectations. You could offer them a discount right away, or you can give them a free swap. In order to win customers back, you must respond quickly and make them a repeat customer.

Acknowledge The Problem

Accepting responsibility for your actions is the most effective strategy for retaining and gaining new clients. Ask your consumer why they’re feeling the way they are. Also, provide them with a remedy to this problem. This may help them focus and create a strong first impression, which might lead to a second meeting and ensure you win customers back.

Offer Discounts On New Products

If you don’t act right away, you might lose that customer for good. It is very important that you talk to unhappy customers right away. It doesn’t have to happen right away every time.

If you’re making a new product and focusing on fixing the problems that your customers are worried about, you can take your time, but it will take more work to win them back than it did before.

Focus On How To Win Customers Back In Groups

The first thing you should do is address any difficulties that the bulk of your clients are having. As a result, fixing this issue might help you gain a larger share of your current client base. You must address the issue and target a certain segment with your product or service in order to be successful.

Top Tips for Going Home After a Lovely Holiday

There’s always a little bit of dread when you think about going home after a lovely holiday, but after a perfect one, that feeling gets stronger. You start to miss the warm weather, the freedom, the late mornings, and how carefree you are when you’re on vacation.

This means that your last few days are sad because you can’t stop thinking about leaving that amazing place. But by feeling this way, you don’t enjoy the last few days, when you should be living and experiencing everything even more than before.

What can you do to stop feeling this way, enjoy your time off, and be okay with going back home? The following tips will help you when you don’t want your lovely holiday to end and you don’t want to go back to real life.

Enjoy The Time You Have Left On Your Lovely Holiday

Instead of letting yourself think about how those are the last few days, you should really enjoy and value those last moments. Live in the moment, enjoy that walk through the old town, read a book under that palm tree, swim in the sea, and go snorkelling.

You’re right, it will be back to real life soon, so why would you want to miss out on some pretty amazing moments on your lovely holiday? Take a deep breath in and open your eyes to see what’s around you.

Photographic Evidence

Yes, take many pictures! Not only for social media, but also because you’ll want to remember those times. If you spent it with family, that’s one of the best ways to remember it, so take pictures of it so you can look at them months or years from now.

If you start to miss your vacation, you can look at the photos and, if you try really hard, you can almost be back there.

Schedule Your First Week Back

After a lovely holiday, the first few days or week are the worst. The hardest part of being back home is getting back into a routine, like going back to school or work and getting up at a certain time.

Make sure your week is busy and full of things to do. This will give you a purposeful diversion and make the process easier. So, plan things to do with your friends after work, run errands, and do your laundry in the first few days. If you keep yourself busy, your first week back will go by in a flash.

4 Signs Your Business Is In Need Of A Bigger Office

It’s likely that if you have a successful startup, you’ll outgrow your first office and need a bigger office space. Moving can seem like a hassle, but it can lead to better organisation, a smoother workflow, more inventory, and more employees. All of these things can help your company keep growing. But how do you know if you should move? Here are a few signs that you need a bigger office for your business.

Standing Room Only

If your employees feel or look like sardines in a can, you need a bigger office. It shouldn’t be hard to move around freely to get things done. Staff spend a lot of time at work, so they should be able to spread out projects, set down items and inventory, or even just hang their coats in the winter. Also, it’s best if each employee has their own desk and doesn’t have to share with anyone else. If people on your team have to turn sideways to pass each other, it’s time to call an estate agent.

bigger office
Image by M W from Pixabay

Storage

If you’re running out of space to store inventory or files, getting a bigger office might be a good idea. Putting old papers and files in boxes is a good idea, but the stacks get big fast. Boxes of inventory can also be stacked, but these stacks eventually make it hard to open doors, make it hard to walk, and look bad. With more space, you’ll be able to find records and inventory quickly and store these things in a place where customers won’t see them.

Meeting Rooms and Private Spaces

If your team is always meeting in tight spaces or around a single desk, it’s time to move to an office with more meeting rooms. Someone typing on a computer shouldn’t be in the same room as private conversations or meetings with clients. It’s hard enough to talk on a conference call without a lot of noise and movement going on in the background. It’s also important to have a good place for breaks that people want to go to. Your staff will like having more places to plan and rest.

No Vacancy

If you have to turn away customers because you don’t have enough space, you need to improve your office. The hardest part of moving is packing and moving everything, so when the time comes to make the move, you’ll need a good plan. It can be scary to think about, but it doesn’t have to be. Movers for businesses aren’t just big guys with dollies. These companies are made up of serious business people who have the transportation, tools, equipment, and core strength to make moving easier for your business, employees, and current customers while getting you into an office with plenty of room for new customers.

If you decide it’s time to look for a new office space because your business is growing, remember that investing in a bigger place will help you stay organised and efficient and can be well worth the cost and effort in the long run. It will also make you look more professional to your current customers and give you more chances to find new ones.

Hidden Sources Of Dirt That You’re Missing When You Clean Your Home

We all know that keeping our homes clean is important. Because of all the bacteria in the air, you’re more likely to get sick if your home isn’t clean. This is probably why you spend a lot of time cleaning every week. But do you really know that your house is as clean as you think it is or are there hidden sources of dirt? Dust and dirt are good at hiding in your home, and there are a lot of easy-to-miss places. This can be a problem because it means that all of the dirt and bacteria are building up over time and that your house might not be as clean as it looks. If you want to make sure your home is a healthy place to live, it’s important to keep up with these dust and dirt sources that are hard to see.

sources of dirt
Photo by cottonbro

Air Conditioning Units Can Be Hidden Sources Of Dirt

The purpose of air conditioning is to keep the house cool and clean the air, but could it be doing the opposite due to hidden sources of dirt? If you don’t clean the filters in your air conditioners well, dust can start to build up on them over time. When you run them, they send all that dust back into the air, which is a big problem. A lot of people don’t realise that air pollution is one of the greatest potential dangers in the home. In fact, the air inside buildings is often more toxic than the air outside on the streets. Indoor air quality can be bad for a number of reasons, but dirty air conditioning units are one of the most prevalent.

To stop dirt and dust from building up on the filters, you need to take them out and clean them often. It’s also a good idea to have them serviced every so often. If you clean your air conditioners, you shouldn’t have any problems, but if you don’t, they’ll just make your house dirtier thanks to being hidden sources of dirt. 

Old Rugs

Just about all people know that carpets collect a lot of dust and dirt, which is why they vacuum often and sometimes give their carpets a deep clean. But a lot of people forget about rugs, even though they have the same issue. A quick vacuum won’t be enough to get dirt and dust out of the fibres of an old rug. But you can’t always clean them the same way you clean your carpets because they’re more fragile and you don’t want to damage them. So, every once in a while, you should take them to a rug rejuvenation service to have them serviced by a professional. They’ll be able to clean them well with gentle cleaners that don’t hurt the rug, so you can get rid of the grime and keep the rug in good shape.

Hidden Sources Of Dirt Underneath Furniture

When did you last move the couch out of the way and vacuum under it? You probably can’t remember, but don’t worry, we all do this. Moving all the furniture around every time you clean the house takes a lot of time, but you do have to do it sometimes. You’d be surprised at how quickly dust can gather under furniture, and if you don’t clean it up for a while, it can get pretty gross. It’s a pain to dust under furniture, but you can do it easily if you have a duster with a head that you can move. It doesn’t have to be done every time you vacuum or dust the rest of the house, but you should try to do it at least once or twice a month, if not more. If you do it more often, it will be easier because you won’t let it pile up for as long.

The Tops Of Kitchen Cabinets

In many people’s homes, the top of the kitchen cabinets is rarely, if ever, cleaned. That’s a problem because that area is usually one of the dirtiest. When you cook, grease, fat, and dust can build up up there. If you haven’t cleaned up there in a while or at all, it will be very dirty. The first time you clean it, it will be a bit of a job, but after that, it should be easy. If you do it about once a week, it will only take a quick wipe.

If you don’t deal with these hidden sources of dirt in your home, it won’t be as clean as you think it is, so make sure to clean these places often.

3 Ways To Make Your Next Zoom Call Fun

Since the start of the pandemic, a Zoom call has become more popular, and there are no signs that video calls will slow down. Some people do it every week because it’s the only way to keep in touch with relatives, especially older people, and friends who still keep their distance. As businesses start to open again, many people may not be as eager to see their families just yet. There’s nothing wrong with being careful, so if you’re one of those people who likes video meetings, here are some ways to make your Zoom call and FaceTime calls more fun.

Make Coffee Dates A Thing

One of the best ways to use a zoom call is to have coffee dates. Customizable best buddy mugs, for example, can be delivered as a surprise gift to be used during a phone conversation. This increases the excitement for the next phone call amongst the group and is also helpful for the hot cup of coffee you all love. DoorDash, Uber Eats, or GrubHub may also bring a coffee and croissant from a coffee shop to both of you at the same time so that you can enjoy them together in the morning. Coffee dates are convenient since you may meet early in the morning before everyone gets to work, in the evening after work, or on a weekend morning when you have more time to spend together.

Have A Virtual Cocktail Hour Zoom Call

If you’re not a fan of coffee or tea, you can always prepare your own drinks at home. When everyone has the ingredients and utensils, have a cocktail hour where you all may enjoy creating the same cocktail at the same time and sip while you catch up on current events during your Zoom call. Having fun with your female pals on Friday night after a hard day at work is a terrific idea. This can also be a great double date for couples to enjoy an evening of drinks at a favourite pub or club that would otherwise not have been possible.

Play Games

It’s easy to play games like Pictionary, Bingo, or Cards Against Humanity through a Zoom call, making it an excellent addition to your cocktail hour. With a group of friends or as a potential double date, this is an excellent way to kill time and have a good time. It’s an excellent reason to send the game of your choosing as a “just because” gift if no one in your group has access to or owns any of these titles. You may make this a tradition and have each person host a game night once in a while.