In many professions, competition is the norm. It is a fight to the top, and sometimes people get trampled. But with indie authors, it’s different. Or at least it should be. With writers, there is enough space out there for everyone.
I’m not talking about copywriters or freelance writers exactly – every one of them (me included) fights for the jobs that pay well or seem interesting. Heck, we even fight for those who don’t pay well and have us writing about things we have no interest in at all; the bills need to be paid.
But indie (independent) authors are a particular breed of writer. In this profession, there is room for everyone to do whatever it is they want to do. Especially now that there is the option for self-publishing. These are the ones who do not need to compete with one another; there are so many different stories that they can write and so many genres (and sub-genres and sub-sub-genres, come to that!) that the variety is infinite.
Because of this infinite variety, indie authors really should – and generally do – help one another out. Working together is important; it enables everyone to move forward and find different markets that they might otherwise never have come into contact with. It will take time, but it is always worth doing – networking, offering advice, working on a ‘give and take’ ideal… it all goes to the greater good because when one indie author succeeds, it gives hope and opportunity to all the others.
How To Work Together
There are a few different ways to collaborate with other authors. One is link swapping. That could be posting or sending out alerts when a new competition or writing opportunity presents itself, or it could simply be placing the links of other writers on your Facebook page, your Twitter feed, your blog… If you link to theirs, they can link to yours, and both of your audiences will grow. It’s a fantastic way to find new readers for your work, and it’s immediate exposure too, meaning immediate income. It might not be much, but it’s something, and that’s how we all need to start.
Brainstorming is another excellent way to use other writers’ expertise and put forward some ideas of your own. Join in with (or create, if you can’t find one already) a monthly online meeting using Skype or Google Hangouts or Slack. There are many different options. You could even set up a secret Facebook group and use that. As long as there is an online space where everyone – whoever you invite – can discuss their writing, how they’re marketing it, any plans for the future or questions they might have, and so on. It’s a great way to swap ideas and discover new things.
Libraries are such valuable commodities, and so indie authors may as well use them too. Note down the ISBN of the books written by authors in your network, and ask your local library to order the book for you. If your entire network does the same for everyone, that will give all of your books a nice borrowing boost. It can be embarrassing to ask for your own book to be brought into a library, but asking for someone else’s is much easier and more likely to get done and yield results.
Apart from actually writing, the thing that takes up most of an indie author’s time is the research. This is research into how to market the books when they are complete, who to use as an editor, where the best value cover designers are, as well as the content itself. It can take an age when all you want to do is get it done and have your book out there for all to see – and hopefully read. This is where the knowledge of others can really save you time. Ask your questions on a forum and get answers – indie authors love to share! And who knows, you may be able to pay it forward and answer someone else’s questions while you’re at it.
When indie authors pull together, so much more can get done – and so many more will see you.