When you write a blog, you want people to read it; this is the main reason behind writing it in the first place. Therefore, you want your blog to be noticed, shared, liked, and talked about wherever possible. This can be a difficult task, but it is essential if you want your blog (and your website or business) to be boosted high up in the search engine rankings. Take a look at these tips for getting your blog noticed and implement as many as you can.
Stay On Topic
Having a blog that sticks to one main topic is a good idea. It means that people will know what to expect when they read your work, and it can prove that you are an expert in your chosen sector. Although some blogs do have varied contents, to really get noticed, you should ideally find the topic you are happy writing about and make that your main focus. Otherwise you can easily confuse people, and they won’t know that they should come back to your blog or that it could, in fact, be useful to them.
What you write about is entirely your choice as long as you know something (or rather a lot) about the topic and can find a lot to say about it.
Keep It Simple
Most people don’t want to read something too technical and complicated – in many cases, they are looking for ways to make a potentially tricky yet important topic more accessible. As a blogger, your job is to take that topic and put it in layman’s terms. It doesn’t matter whether you are writing about a tax return, days out with the kids, cooking, book reviews, starting a business, or anything else; the key is to keep it all simple.
Use Social Media
If you really want to boost your readership levels, you must use social media to promote your blog. Posting your link on a Facebook page (perhaps in a group, or on your own page or your business page) can potentially give you a huge reach, and many more people will read the blog, clicking through to your website, than otherwise would have done. They will also easily be able to share the content with their followers and friends, ensuring that even more people will read it. If you want to have your post in front of many thousands of people, you can even pay to have it boosted, but it may be possible to do this organically, so try that first before spending any money.
Use SEO To Get Your Blog Noticed
SEO (search engine optimization) will make your blog noticed a lot more. SEO is about identifying important keywords or phrases and incorporating them into your blog post, and it needs to be done carefully and strategically. The search engine ‘bots’ will pick up on these keywords and phrases, and your webpage will be boosted higher up the rankings when people search. There are many different techniques involved in getting SEO just right, so it’s best to read up on them before you begin so that you can make the most of the opportunity to promote your post and make sure it is noticed.